Associate Director, Product Marketing

Job description

Associate Director, Product Marketing – Enablon Wolters Kluwer – CP & ESG Division Enablon’s Associate Director, Product Marketing serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams. The Associate Director is a key influencer of our go-to-market strategy, helping to identify market opportunities, define product strategies, lead sales and GTM product enablement, support pipeline development, and revenue generation.

As the Associate Director of Product Marketing, you will create value-based messaging, collaborate cross-functionally, plus be a leader, and domain expert.

What You'll Do

• Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
• Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
• Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
• Lead in the creation of new product/feature messaging and support product management teams in roadmap development
• Support marketing programs that drive awareness, engagement, and pipeline
• Collaborate with demand-generation teams to build and execute high-response campaigns
• Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers Enable sales, GTM teams, and strategic partners in positioning Enablon products
• Provide thought leadership and innovative ideas and bring these to the broader marketplace
• Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
• Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes What You'll Bring: Experience: Strong data analysis skills for deriving insights and a willingness to change direction based on results illustrated through analytics Project planning and management experience to support cross-functional, metrics-driven projects A relationship builder, particularly with functions outside of marketing, including product management, engineering, sales, customer success, services, and operations teams A consensus building leadership style, decisive decision-maker, and persuasive influencer Skills in developing strong relationships with the research analyst community and other industry influencers (associations, thought leaders, partners, etc.)

About You

10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space At least five to seven years of experience spent in product marketing roles At least 5 years proven experience in managing a global team Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience About the role: Some travel may be required (20-30%) Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts.

Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation

$133,400.00 - $238,400.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.