Social Media Campaign & Strategy Manager

Job description

Responsibilities include but are not limited to: Own Valley's social strategy and roadmap, aligning the channel to enterprise brand, marketing, reputation, and business priorities. Translate major priorities--growth, acquisition, engagement, community impact, employer brand, and enterprise storytelling--into focused annual and quarterly plans. Use social listening, audience insights, competitive signals, and performance data to shape strategy and keep Valley relevant.

Lead the content strategy, editorial calendar, and platform approach across Valley's social channels. Turn business priorities into platform-native content that is clear, useful, distinctive, and built to earn attention. Guide creative development so content reflects Valley's voice, brand promise, customer needs, and regulatory expectations. Act as the social strategy partner to Marketing, Communications, Product, HR, Retail, Customer Care, and Executive Leadership.

Influence how enterprise priorities show up across social, ensuring messages are connected, timely, and audience-first. Build associate advocacy programs that help employees share Valley stories confidently and appropriately. Set governance, publishing workflows, access controls, escalation paths, and response standards that help teams move quickly and responsibly. Ensure social activity meets banking regulations, company policies, brand standards, accessibility requirements, and record retention guidelines.

Monitor engagement, customer concerns, sentiment, and reputation risks; coordinate responses with Customer Care, Communications, and Legal/Compliance as needed. Manage day-to-day execution across channels, campaigns, agencies, tools, and platform partners. Measure performance across reach, engagement, sentiment, traffic, conversion signals, efficiency, and business impact. Deliver executive-ready reporting that shows what is working, what is changing, and where to optimize next.

Qualifications

Required Skills

Exceptional storytelling skills with ability to transform priorities into compelling, platform-native content. Proven ability to build strategic, insight driven owned channel programs. Ability to translate channel expertise into business and customer impact. Understanding of enterprise social platforms, social listening, analytics tools, publishing workflows, reputation management strategies and governance controls. Familiarity with AI-powered content, creative, and analytics tools to accelerate ideation, production, optimization, and learning.

Experience with Hootsuite or similar social management platforms. Proficiency in Microsoft Office Suite. Deep understanding of LinkedIn, Facebook, Instagram, X, YouTube, and emerging platforms. Knowledge of organic social media best practices, content development, audience targeting, and platform optimization. Strong understanding of social media KPIs and performance measurement. Exceptional writing and editing skills with ability to simplify financial topics into engaging, customer-friendly content.

Strong understanding of content marketing and audience segmentation. Excellent collaboration and cross-functional stakeholder management skills with ability to work effectively across all levels of the organization.

Required Experience

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field. Minimum of 7 years of experience in social media, brand, content, or digital marketing for a consumer-facing brand.