Branch Marketing Lead

Job description

Responsibilities include but are not limited to: Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities. Create new strategies to deliver high-impact marketing for branch customers by segment. Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget.

Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns. Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices. Develop and deliver high impact presentations with a high level of executive presence. Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.

Leverage AI to deliver highly personalized and scalable solutions.

Qualifications

Required Skills

Hospitality mindset when working with partners and when delivering for customers; prioritize building meaningful relationships. Able and willing to drive both highly strategic workstreams and tactical project plans. Develop strong partnerships; lead through collaboration; recognized as a team player. Proven ability to take initiative, influence others, and achieve results. Strong analytical, problem solving and planning skills with ability to simplify the complex.

Understands and applies proactive risk mitigation, manages through issues and escalates appropriately. Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes. Excellent written and verbal presentation skills -- especially for C-suite audiences.

Required Experience

Bachelor's degree in Marketing, Business or related field. Minimum of 6 years of experience in a Marketing Strategy role with strong emphasis on leveraging customer insights to drive innovation.

Preferred Experience

Experience in financial services and event/experience marketing preferred.