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Texas Instruments · Beijing, China

Field Applications Engineer - MCU Beijing

Beijing, ChinaOperations

Listed on Texas Instruments’s official careers site. Posted September 6, 2026. Check that it is still open and apply there.

Apply on Texas Instruments’s careers site →

Job description

Change the world. Love your job. The Field Applications Engineer Microcontrollers (FAEM) is responsible for partnering with Sales and providing MCU related technical expertise throughout the sales cycle. The FAEM proactively identifies current products and/or creative solutions to solve existing customer projects and create new functionality/opportunities. In this role, the FAEM also uses in-depth product knowledge to provide technical expertise to gain credibility and develop relationships with customers.

Responsibilities include: Win new customer design commitments

  • Take customers' designs to revenue by providing prompt and thorough technical support for on-going design activity
  • Understand customer MCU requirements and propose solutions with TI, Customer, or third party software
  • Recommend and implement system processor solutions to customers in a consultative role
  • Work closely with the sales team and product group to capture new processor business and successfully take it to revenue Constantly apply lessons learned from customer engagements to refine our competitive understanding
  • Use customer and competitive knowledge to tailor feedback to the product group for new product development Have a grasp of the specific business value ($) that new product enhancements will produce Constantly making technical contributions back to TI's technical community through informal (flex teams, technical forums) and formal (application notes, Tech Day presentations) channels
  • Develop design winning embedded processor customer proposals by recommending optimal solutions to customers; factoring in all technical, cost, time to market and business issues
  • Provide companion system s/w architecture solutions to customers factoring in technical feasibility, integration complexity and related business issues (licensing, intellectual property, costs) Have a system level architecture understanding of complex embedded systems: LPW, motor control, audio/video, telecom, security Comprehend and debug complex systems issues (hardware interaction with software and external components)

Debug other engineers' designs

hardware and software using TI and industry development tools and test equipment

Qualifications

Minimum requirements

Minimum education (i.e., bachelor's degree in electrical engineering)

Minimum of 2 years of experience Preferred qualifications

  • Strong verbal and written communication skills
  • Strong presentation skills, with ability to effectively relate materials to customers
  • Demonstrated strong analytical and problem solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery
  • Ability to work effectively in an interrupt-driven, fast-paced and rapidly changing environment
  • Demonstrated ability to build strong, influential relationships
  • Ability to efficiently context-switch between multiple concurrent tasks
  • Ability to advocate for customer needs (with an understanding of “why”) back into the TI product groups

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