Product Marketing Engineer | Low Power Radar

Job description

Radar Is Changing the World. Help Drive What’s Next. TI mmWave radar technology is enabling a new generation of smarter, safer, and more intelligent systems across smart homes, building automation, appliances, robotics, and security applications. The Low Power Radar (LPR) group is looking for an experienced Product Marketing Engineer (PME) to help grow our worldwide mmWave radar business through customer engagement, market development, product positioning, and go-to-market activities.

This is a fast-paced and highly dynamic role requiring strong communication skills, adaptability, curiosity, and the ability to balance both strategic and tactical responsibilities. Prior radar experience is not required, but a strong willingness and ability to learn new technologies and markets is essential. The role includes opportunities to work with customers and teams worldwide while helping shape the future of intelligent sensing systems.

The primary focus of this role will be industrial applications including smart homes, smart buildings, medical, robotics, industrial automation, and intelligent appliance applications.

KEY RESPONSIBILITIES

• Drive worldwide product marketing activities for TI mmWave radar products including Drive DINs to DWINs to grow NR while maintaining profitability
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Engage directly with customers to understand market trends, applications, and emerging opportunities
• Develop and deliver product positioning, messaging, and customer value propositions to customers and partners
• Create customer-facing presentations, videos, application content, and marketing collateral
• Collaborate with engineering, systems, applications, sales, pricing, and program management teams
• Support customer meetings, product demonstrations, conferences, and workshops
• Gather market intelligence and help identify new growth opportunities
• Support go-to-market activities and product launch efforts
• Translate product capabilities into clear customer and business value Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Qualifications

MINIMUM REQUIREMENTS

• Bachelor’s degree in Electrical Engineering, ECE, Computer Engineering, or Computer Science
• 2+ years of product marketing, technical marketing, or equivalent experience
• Strong written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment Willingness to travel as needed

PREFERRED QUALIFICATIONS

• Ability to establish strong relationships with customers and cross-functional teams
• Strong presentation, storytelling, and communication skills
• Ability to ramp quickly and learn new technologies and markets
• Strong analytical and problem-solving skills Self-motivated with ability to take initiative and drive results
• Ability to work collaboratively across worldwide teams and organizations Comfortable balancing both strategic and tactical responsibilities
• Strong prioritization and time management skills
• Ability to adapt quickly in dynamic customer and business environments Customer-focused mindset with strong situational awareness Experience creating customer-facing presentations, collateral or marketing content
• Proficiency with PowerPoint, Excel, Word, or equivalent productivity tools Experience working in semiconductor, embedded systems, IoT, smart home, building automation, or related technology markets is a plus Comfortable working across global time zones and customer engagements