Digital Marketing Specialist

Job description

Must Have Technical/Functional Skills

Core Technical Skills

• Results-driven marketing and communications professional with hands-on experience in public Relations and digital marketing.
• Proven ability to create and execute social media and email campaigns, driving engagement, audience growth, and improved performance metrics.
• Skilled in developing brand-aligned content and supporting multiple PR campaigns in fast-paced, deadline-driven environments.
• Strong analytical background, leveraging data insights and statistical techniques to optimize marketing strategies and ROI.
• Experience in internal communications, process improvement, and enhancing organizational initiatives such as onboarding and policy updates.
• Combines creative storytelling with technical and strategic problem-solving to deliver impactful marketing and communication solutions.

Delivery & Engineering Collaboration

• Hands-on experience working in Agile/Scrum teams
• Ability to translate functional requirements and UX designs into technical deliverables
• Strong collaboration skills with backend, web, QA, DevOps, and product teams
• Experience in supporting UAT, production releases, and post-production fixes
• Ability to estimate effort, identify risks, and raise technical dependencies early

Tools & Practices

• Version control using Git
• Experience with JIRA, Confluence, and Agile reporting
• Exposure to crash analytics and monitoring tools Functional / Domain Skills (Good to have)
• Experience building digital banking or financial mobile applications
• Understanding of authentication flows, payments, accounts, transactions, and customer data handling
• Exposure to regulatory, security, and audit requirements in BFSI environments Salary Range: $75,000 to $95,000 per year

Qualifications

BACHELOR OF COMPUTER SCIENCE