Tata Consultancy Services · Chennai
Braze Solutions
Last seen on Tata Consultancy Services’s official careers site on August 1, 2026; it may have closed since.
Apply on Tata Consultancy Services’s careers site →Job description
Job Title Braze Solutions Required Technical Skill Set
- 5+ years in Martech, with Braze expertise (certifications preferred) Telco / digital marketing experience Optimizely CMS expertise (versions 11/12)
- Proficiency in ERP / CRM integrations (e.g., SAP, Salesforce) Experience with APIs and scripting (C#, JavaScript)
- Strong knowledge of telecom compliance standards Experience with enterprise integration patterns (data virtualization, ETL) Agile / Scrum delivery experience Stakeholder management skills
Roles and Responsibilities
- Lead the design and delivery of Braze-powered customer engagement solutions for telco clients Focus on multi-channel campaigns (SMS, push, email) with seamless integration into enterprise systems (CRM, CDPs)
- Ensure data-driven personalization, compliance, and scalable workflows in a fast-paced telecom environment Architect end-to-end Braze solutions integrated with telco systems (CRM, billing platforms) for targeted campaigns and real-time analytics
- Collaborate with marketing, analytics, and IT teams to translate campaign concepts into technical requirements aligned with business goals
- Develop prototypes and troubleshoot campaign performance Optimize Braze configurations for SMS, push, and email channels
- Act as the Braze SME, guiding teams on best practices, QA testing, and complex configurations (segments, automation workflows) Integrate Braze with CDPs (mParticle, Segment) and CRMs (Salesforce) to unify customer data
- Mentor technical teams and establish documentation standards
- Ensure compliance with telecom data regulations
Preferred Qualifications
Optimizely Content Cloud Certified Developer Certifications in related platforms (e.g., Azure) Familiarity with AI / ML-driven optimization tools Telecom use cases experience (IoT, churn prevention) </ul
Qualifications
BACHELOR OF ENGINEERING
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