Marketing Specialist

Job description

Subsidiary OmniSource Overview The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.

Responsibilities

Develop, implement and maintain a corporate social media strategy. Analyze trends with social media. Creation of content calendar and guidelines. Collaborate with other internal teams to develop and monitor strategic marketing initiatives. Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met Conduct market research and develop strategies based on industry trends and demographics.

Write, proofread, and edit creative materials Maintain marketing budget. Photography as requested within the divisions. Video / filming and editing of video within the divisions as requested. Assist in marketing recruiting efforts and events. Maintain Omni website and update as needed. Develop company podcasts.

Qualifications

• Bachelor’s degree in business, marketing, or related field 2-5 years’ experience in marketing
• Proficient in creating and editing video and photography content utilizing appropriate software Working knowledge of social media platforms
• Proficiency in creation of social media posts
• Proficiency in Microsoft Outlook, Word, Excel, and SharePoint Effective written and verbal communication skills
• Ability to use sound judgment Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.