Senior / Product Marketing Executive (2yrs contract)

Job description

Position Summary

A Product Marketer in the TV/AV division will take ownership of the entire product lifecycle—from market analysis, product planning, and positioning to go-to-market strategy and sales promotions and sustenance. This role will be required to work closely with sales, and trade marketing teams to drive category growth and maintain Samsung’s leadership in the category Role and Responsibilities Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for assigned category.

Market Intelligence

Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies.

Launch Management

Drive product launches with full accountability for timelines, positioning, pricing and develop go-to-market plans.

Drive Sell-out & Promotion Management

On-going monitoring of sales situation and initiate programs to sustain sales and market share. Monitor program effectiveness.

Cross-Functional Collaboration

Partner with sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns.

Online Drive

Work closely with online team to build campaigns and improvement plans to achieve online sales target.

Demand Planning & managing SCM KPIs

Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory.

Business Health

Work together with Senior PM to maintain overall category health Any other Ad Hoc duties and reporting

Skills and Qualifications

Bachelor’s degree in Business, Marketing, or a related field. 1- 3 years of experience of marketing/product management in consumer electronics or fast-moving industries would be an advantage Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment. Commercial acumen, analytical mindset, and a passion for technology and innovation. Good business planning, project management and execution skills Good communication, presentation and interpersonal skills Able to strive in a face paced environment * Please visit Samsung membership to see Privacy Policy, which defaults according to your location.

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