Principle Regional Product Marketing Manager (f/m/d)

Job description

The Regional Product Marketing (RPM) is responsible for the go-to-market strategy, execution and growth (the "how") within a specific territory, lifecycle management, and commercial success of MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers. Kind of "General Manager" of that region. adapting the global strategy and pivot it to fit local market dynamics, ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geography through a deep customer-centric approach.

Collaborate with Sales and other stakeholders to identify high-value "white space" and partner with Distribution and Design Houses to build a robust support ecosystem. Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap. We are looking for an experienced Regional Product Marketing professional in EMEA to join our our Embedded Processing team.

Working closely with the Renesas Regional Sales Management, Embedded Processing Product Lines, Solutions Marketing and Regional Channel Sales Management. This role requires a highly seasoned Business Development, Marketing or Sales leader with strong and proven business and technical acumen, Customer and Industry know how is a must. You will succeed if you are the type of person that understands how to work with sales and customers at all levels as well as other internal business stakeholders.

The ability to build, develop and maintain customer, business and stakeholder relationships within a very dynamic environment is key. The successful candidate must have a goals-based mind-set, being able to make informed decisions based on revenue and growth targets. Key Internal Stakeholders in this role are - Global Product Marketing & Commercial Marketing for Embedded Processing, Embedded Processing Division Leadership, Sales Executive and Regional Leadership, Other Product Lines Regional Business Development.

Responsibilities

Responsible for all Regional Product Marketing activities in the Region including Demand Creation, Funnel Conversion, Go To Market and New Product Introductions. Foster a collaborative and open mindset with peers and stakeholders, ensure a sense of urgency and drive to understand where to win fast and lose faster.

Key customer initiatives

Account Profile: Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org) Engagement strategy and customer relationship Roadmap impact and alignment Account strategy and action plan with long term tracking Demand Creation & Design-Wins Targeting: Identify the high potential customer Promotion: Execute regional seminars, tech days, partner scouting, enablement and trade shows.

Funnel Management

Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure.

Opportunity

Uncover opportunity and support to close and win Distribution Management: Work with distributor to support Key account and “long tail” customers.

Customers

Establish deep relationships with key customers and align on product roadmap and D-in/win support Price Positioning: Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition.

Go-To-Market (GTM) Collateral customization

Adapt high-impact pitch decks, product positioning, articles.

Sales Enablement

In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to leverage.

Ecosystem Development/nurturing

Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training the partners, “preparing” evaluation boards, IDE support, and software libraries.

Local 3rd party

Strong local engagement and partner identification.

Strategy & Roadmap Market Analysis through Customer lens

Identify emerging trends in IoT, Industrial Automation, Consumer Electronics,...

Competitive Intelligence

Keep tabs on competitors to ensure pricing and performance remain superior.

Voice of the Region (VOR) Feedback Loop

Collect specific regional requirements. It’s your job to convince the global team to put it on the roadmap.

Competitor Scouting

Monitor what competitors are doing locally

Qualifications

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus. 15+ years of experience in semiconductor, embedded systems, or related industries. 10+ years in product marketing or product line management. Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.

Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.

Understanding of: Microcontroller architectures (ARM Cortex, RISC-V, etc) Connectivity Technology (WiFi, Bluetooth, NFC) Embedded software ecosystems Semiconductor cost structures, wafer economics, and supply chain dynamics