Principal Product Marketing Specialist

Job description

【Reason for Hiring】 To further strengthen our Automotive Product Marketing Team (Automotive SoC), we are seeking a proactive and results-driven Principal Product Marketing Specialist to accelerate the growth of our next-generation automotive SoC roadmap. 【Role Responsibilities】 The person in this position will play a key role in defining the roadmap and use cases for our fast‑growing R‑Car SoC family, with a focus on one or more of the following areas: Software-Defined Vehicle (SDV) ecosystem (software and tools) In-Vehicle Infotainment (IVI) ADAS / Autonomous Driving (AD) Connected gateway / vehicle control 【Key Responsibilities】 Support the R-Car Open Access (RoX) SDV platform and next-generation R-Car SoC products

• Engage with automotive OEMs, Tier 1 suppliers, and ecosystem partners
• Define product positioning and go-to-market strategies for specific target segments
• Analyze market requirements and customer use cases in the defined focus areas
• Define end-to-end product solutions and drive proof-of-concept (PoC) and benchmarking activities
• Contribute to product requirements and specifications for SoC, software, and tools
• Support customer engagements, including RFI/RFQ responses
• Conduct internal trainings and customer workshops
• Support market introduction by creating product collateral, blogs, white papers, and other materials
• Contribute to market intelligence gathering and competitive analysis

Qualifications

• 8+ years of hands-on system experience in one or more of the listed focus areas Deep understanding of the automotive ecosystem and market trends
• Strong knowledge of automotive SoCs, including Renesas or other vendors Established network with automotive OEMs, Tier-1 suppliers, and ecosystem partners Expertise in one or more of the following domains: functional safety, cybersecurity, AI, graphics, multimedia
• Excellent communication skills and strong team collaboration mindset
• Ability to work effectively in complex, fast-paced environments with a high degree of multitasking Adaptable and comfortable working in global, multicultural environments Fluency in English (written and spoken)