Mgr, Product Marketing

Job description

Job Purpose

The Regional Product Marketing (RPM) is responsible for the go-to-market strategy, execution and growth (the "how") within South Korea, lifecycle management, and commercial success of EP MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers. Adapting the global strategy and pivot it to fit local market dynamics, ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geography through a deep customer-centric approach.

Collaborate with Sales and other stakeholders to identify high-value "white space" and partner with Distribution and Design Houses to build a robust support ecosystem. Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap Principal Accountabilities: Demand Creation & Design-Wins Targeting: Identify the high potential customer Promotion: Execute regional seminars, tech days, partner scouting, enablement and trade shows.

Funnel Management

Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure.

Opportunity

Uncover opportunity and support to close and win Distribution Management: Work with distributor to support Key account and “long tail” customers.

Customers

Establish deep relationships with key customers and align on product roadmap and D-in/win support Price Positioning: Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition.

Key customer initiatives Account Profile

Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org) Engagement strategy and customer relationship Roadmap impact and alignment Account strategy Action plan long term tracking Go-To-Market (GTM)

Collateral customization

Adapt high-impact pitch decks, product positioning, articles.

Sales Enablement

In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to leverage.

Ecosystem Development/nurturing

Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training the partners, “preparing” evaluation boards, IDE support, and software libraries.

Local 3rd party

Strong local engagement and partner identification.

Strategy & Roadmap Market Analysis through Customer lens

Identify emerging trends in IoT, Industrial Automation, Consumer Electronics,...

Competitive Intelligence

Keep tabs on competitors to ensure pricing and performance remain superior.

Voice of the Region (VOR) Feedback Loop

Collect specific regional requirements. It’s your job to convince the global team to put it on the roadmap.

Competitor Scouting

Monitor what competitors are doing locally Key Performance Measures: Product line revenue, margin, and growth of the Korea market. Number of design-ins and design-wins in Korea Korea market strategy and execution. Definition of unique selling propositions (USPs) and clear differentiators against competitors. Achievement of team goals and individual development milestones.

Qualifications

Knowledge, Skills and Experience

Strong business acumen with P&L ownership mindset. Strategic thinking with data-driven decision making. Customer-centric orientation. High energy, self-motivation and go-getter attitude. Excellent written and oral communications skills. Ability to present complex concepts in a clear, concise and effective way. Excellent interpersonal skills. Ability to influence cross-functional stakeholders. Ability to work effectively with teams located in multiple locations, time zones.

Ability to collaborate and be effective in a fast-paced environment. Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.

Qualifications

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus. 10+ years of experience in semiconductor, embedded systems, or related industries. 5+ years in product marketing or product line management. Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.

Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.

Understanding of: Microcontroller architectures (ARM Cortex, RISC-V, etc) Connectivity Technology (WiFi, Bluetooth, NFC) Embedded software ecosystems Semiconductor cost structures, wafer economics, and supply chain dynamics