Sr Staff Engineer, Product Marketing (Segment Marketing)

Job description

Renesas has a growing presence in India with HC approaching 1000+ and significant presence with active government and university collaboration as well as OSAT footprint (JV with CG India). With the growing importance of India as a market (Growing semiconductor market and government goals / mandates of localization needs) and talent hub, our division’s (India for India) mission is to grow India market. We aspire to create products (SoCs, Software, Power and Analog chips etc) which serve needs for local market.

Renesas is a leading electronics supplier globally, and this is a unique opportunity to directly influence the future products which will be offered to our customers in a new, fast growing and large Indian market with specific needs and applications. Role Objective Own and drive segment for India for India -level growth strategy by translating market, customer, and application insights into clear value propositions, portfolio priorities, and GTM execution, enabling sustained revenue growth and design-win leadership across targeted segments.

Key Responsibilities

• Segment Strategy & Market Leadership for India for India segment Define segment strategy aligned for India for India segment Own TAM / SAM / SOM sizing and growth forecasting for assigned segments
• Customer & Application Insight Ownership Develop deep customer understanding across OEMs, Tier-1s, and startups Identify design-in decision drivers: cost, reliability, functional safety, certifications, lifecycle, supply assurance
• Value Proposition & Positioning Define segment-specific value propositions aligned to India market needs Enable price–performance and solution-based selling (not part-based selling)
• Go-To-Market (GTM) Execution Drive India GTM plans for the chosen India for India segments Work closely with regional sales to define target accounts, focus customers, and design-win strategy Enable sales with segment playbooks, battle cards, pitch decks, and training Key Deliverables / Success Metrics (KPIs) Segment revenue growth & design-win funnel (YoY) & Segment BWIN Number and quality of strategic design-ins in target applications and help sales to drive the business Market share improvement in focus segments and identify competition GTM execution effectiveness (launch readiness, sales enablement adoption) Customer satisfaction and strategic account engagement quality