Sr. Staff Product Marketing Specialist -MCU

Job description

Customer discovery and market insight

Build direct relationships with priority Chinese customers, distributors and regional teams; uncover unmet needs, decision criteria, price thresholds, development schedules, software framework and ecosystem requirements.

Product definition

• Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.

RA4 and RX200 roadmap

• Shape roadmap choices for mainstream/general-purpose, low-power, motor-control and application-specific opportunities; define where reuse, memory/package derivatives, process migration or new silicon creates the strongest customer and business value.

Business case ownership

• Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.

Competitive strategy

• Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply resilience and price; convert insights into clear win themes and trade-offs.

Cross-functional leadership

• Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution.

Early customer engagement

• Secure lead customers, manage pre-NPI technical/commercial alignment, capture feedback on samples and collateral, and close requirement gaps before mass-production decisions.

NPI and lifecycle execution

• Guide launch readiness, pricing logic, fighting guides, training and product collateral; monitor adoption and business-case delivery; coordinate technical updates, product changes and discontinuation communication when required.

Qualifications

• Bachelor’s or Master’s degree in electrical engineering, electronics, computer engineering, embedded systems or a related discipline.
• Experience in MCU product definition, system architecture, applications engineering or technical marketing.
• Strong knowledge of 32-bit MCU architectures and embedded-system trade-offs, including CPU, memory, analog/mixed-signal, low power, connectivity, security, packages, process technology, software and development tools.
• Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized, testable product requirements.
• Experience building product business cases and influencing cross-functional decisions without direct authority.
• Understanding of Chinese customer engagement, local competitive dynamics, pricing pressure and fast product-development cycles.
• Professional fluency in Mandarin Chinese and English, with strong written, presentation and negotiation skills.
• Ability to travel regularly to customer sites and collaborate across China, Japan and global time zones.
• Strong cross-cultural communication skills and proven ability to collaborate effectively with teams in Japan and other global regions. Preferred qualifications
• Hands-on familiarity with Renesas RA and/or RX MCUs, especially RA4 and RX200-class devices.
• Experience with home appliances, motor/inverter control, industrial automation, building automation, HMI, metering or IoT applications.
• Knowledge of Arm Cortex-M and proprietary MCU architectures, embedded security, capacitive touch, real-time control and functional-safety considerations.

Experience through the full product lifecycle

• concept, MRD, business case, gate approval, development, NPI, customer qualification, ramp and lifecycle management.
• Established network with Chinese OEMs, ODMs, distributors, design houses or ecosystem partners.