Brand & Workforce Communications Manager

Job description

Job Summary

Leads the strategy and execution of social media, communications, and marketing initiatives that strengthen brand presence, drive workforce program engagement, and enhance organizational alignment. This role bridges external brand storytelling with internal communications, ensuring consistent, high-impact messaging across all channels. Physical Requirements Stand or Sit(Stationary position), Walk(Move, Traverse), Use hand/fingers to handle or feel (Operate, Activate, Use, Prepare, Inspect, Place, Detect, Position), Talk/hear(Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information), See (Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess), Repetitive

Motion Function in the Job Sedentary Work- Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Job Function Social Media Strategy & Execution

• Develop and implement comprehensive social media strategies aligned with business and workforce objectives
• Manage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X)
• Plan and execute organic and paid campaigns, including influencer or partnership opportunities
• Monitor industry trends and continuously evolve channel strategy

Content Creation & Management

• Create, edit, and publish engaging content (text, images, video) across platforms
• Develop messaging for both external brand storytelling and internal communications
• Manage content calendars and ensure consistent, timely delivery
• Produce executive-ready communications, presentations, and campaign assets

Communications & Program Marketing

• Develop and execute communication strategies for workforce development initiatives
• Lead program promotion and adoption campaigns (training, engagement tools, leadership initiatives)
• Manage internal communications, including leadership messaging and major rollouts
• Support employer branding and talent marketing efforts

Community & Reputation Management

• Manage social engagement, respond to followers, and facilitate conversations in real time
• Monitor and respond to Google
• Reviews and external feedback channels
• Partner with internal teams to address inquiries and protect brand reputation

Analytics & Performance Optimization

• Track engagement, web traffic, SEO, and social media metrics
• Develop regular performance reports and ROI analysis
• Use insights to continuously optimize campaigns, messaging, and channel effectiveness
• Establish baseline metrics for communication effectiveness and program engagement

Brand & Message Consistency

• Ensure all content aligns with company voice, brand standards, and messaging frameworks
• Maintain consistency across internal and external communication channels

Required Qualifications

Experience: 2+ years in social media management, communications, or digital marketing Platform Expertise: Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X)

Communication Skills

Exceptional written and verbal communication skills Tools: Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics)

Analytical Mindset

Ability to interpret data and translate insights into action Creativity: Demonstrated ability to create engaging, trend-aware content

Preferred Qualifications

Bachelor’s degree in Marketing, Communications, or related field Experience with graphic design (Canva, Photoshop) and video editing Knowledge of SEO, paid media, and digital marketing channels Experience supporting internal communications or workforce initiatives EEO Statement Reliance, Inc. IS A DRUG-FREE WORK ENVIRONMENT EEO/DISABILITY/VETERAN