Web Analytics Analyst

Job description

POSITION OVERVIEW

The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business within the Ralph Lauren Corporation. Reporting to the VP of Customer Experience & Insights, RLE-NA, this individual will be a key contributor to the success of our fast-growing retail businesses.

Responsibilities

ESSENTIAL DUTIES & RESPONSIBILITIES -Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com web site -Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools -Creating, maintaining & delivering various dashboards & reports for key stakeholders - Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis -Incorporating industry web analytics best practices and methodologies (e.g., testing and behavioral targeting) -Supporting the maintenance and development of the web analytics platforms · -Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team -Supporting

Digital Marketing and Site Merchandising teams and developing strong partnerships with cross-functional and inter-company peers

Qualifications

-Exemplary analytical capabilities -Demonstrated critical thinking and leadership skills -Understanding of business financials, ROI, & profitability -Excellent verbal and written communication skills; ability to present complex information in an easy-to- understand manner with clear recommendations based on data insight -Team-player; ability to work with all business divisions in a proactive manner and drive results -Adapts easily to changing situations and demonstrates flexibility in juggling priorities -Ability to provide and articulate

Omniture tracking and implementation requirements -Minimum of 2 year of Adobe Analytics/Omniture or CJA experience; DTM experience a plus -2-3 years previous work experience, ideally within the eCommerce and/or Digital Marketing space Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

Please note background checks will be evaluated individually.