Manager - Advertising (Qatarization)

Job description

Role Summary

The Marketing Manager will be responsible for planning, developing, implementing and managing the overall digital marketing ecosystem across paid, owned and earned channels. The incumbent will provide marketing campaigns that promotes QNBs brand, products and services. In addition, they will lead all the banks digital channels such as website, physical and virtual network and all upcoming digital platforms.

Role Description Shareholder & Financial

Assist in the creation of Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the Marketing Communications Department and assist in monitoring their achievement on a periodic basis Provide input in related budgets to facilitate the delivery and execution of the communications budget and strategy. Implements KPI’s and best practices for Digital Marketing. Promote cost consciousness and efficiency and enhance productivity, to minimize cost, avoid waste, and optimize benefits for the bank.

Act within the limits of the powers delegated to the incumbent.

Customer (Internal & External)

Cater the promotional requirements of all departments of the Group across all markets to enhance stakeholders’ value. Maintain regular contact with international offices, Business Heads, Managers and Leaders to ensure full integration and congruence objectives with Business goals and objectives. Support in building and maintaining strong and effective communication flow with all departments to achieve the Group’s goals/ objectives.

Assist customers in all their queries on Bank’s product and seek solution to their requests. Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments/units to achieve improvements in turn-around time. Build and maintain strong/effective relationships with related departments/units to achieve the Group’s objectives. Provide timely/accurate data to external/internal Auditors, Compliance, Financial Control and Risk when required.

Internal (Processes, Products, Regulatory)

Developing and managing the organization’s annual digital marketing plan across Paid, Owned and Earned Media including PPC (Pay Per Click), SEO (Search Engine Optimization), Social Media, Affiliates across local and international markets Track and measure SEO and Google analytics metrics and provide ongoing reporting. Plans and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Setting up and optimizing PPC campaigns for all Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI & KPI). Devising innovating digital marketing campaigns, that feed into the organizations overarching marketing strategy Implementing strategies to drive traffic to QNBs website including SEO and PPC Implement the departmental policies and procedures, which will set out the principles, methodology and techniques to establish effective presence across both offline and online channels.

Identify opportunities for growth and execute strategies that take advantage of these opportunities. Develop and manage the organization’s entire digital media marketing budget, including website development and maintenance, outreach and promotion, personnel and operations, outdoor, print etc. Conduct, gather and analyze market research to find out the business opportunities. Monitor the competition and be aware of market changes and developments.

Maintain analytics reports and present analysis of campaigns and trends to management. Work closely with brand and in-country communications team for seamless execution of cross-market brand strategy Learning & Knowledge: Advanced knowledge and understanding of digital marketing and social media platforms and their respective participants and how they can be deployed in different scenarios. Proactively identify areas for professional development of self and undertake development activities.

Seek out opportunities to remain current with all developments in professional field.

Legal, Regulatory, and Risk Framework Responsibilities

Comply with all applicable legal, regulatory and internal compliance requirements including, but not limited to, Group Compliance Policies and Procedures (AML & CTF, Sanctions Policy, Data Protection Policy, Fraud Control Policy, Whistle Blowing Policy, Conflict of Interest and Insider Dealing Policy). Understand and effectively perform your role under the Three Lines of Defense principle to identify measure, monitor, manage and report risks.

Ensure systematic good outcomes for clients in accordance with Conduct Risk policy. Support the framework of RCSA, KRI, Incident reporting and remediation, as appropriate, in accordance with the Operational Risk Management requirements. Maintain appropriate knowledge to ensure full qualification to undertake the role. Complete all mandatory training provided by the Bank, attain, and maintain the required levels of competence.

Attend mandatory (internal and external) seminars as instructed by the Bank.

Other

Ensure high standards of data protection and confidentiality to safeguard commercially sensitive information. Maintaining utmost confidentiality concerning customer and internal bank information obtained during the course of business and provide such information on a need-to-know basis only to Senior Management of QNB, Audit and Compliance functions, and relevant Regulators. Maintain high professional standards to uphold QNB's reputation and to strengthen its market leadership position.

All other ad hoc duties/activities related to QNB that management might request from time to time.

Qualifications

Excellent oral and written communication skills in English and Arabic (preferred). Solid management experience and record of accomplishment in motivating and building strong teams. Ability to manage multiple projects in a fast-paced, deadline-driven environment Knowledge of standards and best practices for online media. Strong analytical, forecasting and research skills. Strong skills for networking and relationship building.

Experience enabling strong interdepartmental relationships. Resilient, with the ability to work to deadlines and maintain high levels of professionalism under pressure.