Media Performance Programmatic

Job description

Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview Publicis Global Delivery is looking for a Programmatic Analyst who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, and MediaMath, among others Responsibilities Set up programmatic campaigns, within each required platform, following agency and advertiser guidelines.

Run weekly status calls with internal stakeholders providing performance and pacing strategies. Monitoring the health of your campaigns, and ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives. Ensuring the quality of deliverables and campaign setup within the programmatic media platforms.

• Proactively makes suggestions and troubleshoots issues. Maintain daily communication with the client’s campaign managers. Report any issues that can spark within the operation promptly. Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors. Assist with Programmatic and Digital media training sessions and complete the required certification and updates. Connect daily with the global account team over email, IM, and/or video conference as necessary to ensure flawless execution of deliverables. Proactively identify growth opportunities and regularly communicate them to clients. Help develop documentation of best practices for improving operational efficiencies within the team and the group Qualifications Intermediate programmatic media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to detail skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting)
• Intermediate Excel Knowledge.

Strong knowledge in one of the following fields

• o Media planning o Media Buying o Creative strategy o Ads

Bidding Management Tools

• Marin, Kenshoo, 4C.

Verification Tools

• IAS – Double Verify - MOAT.
• Knowledge of Yahoo and Amazon DSP