Associate Director

Job description

Overview

Role: Associate Director / Director – Analytics Strategy (Media)

Location

[Mumbai / Bangalore] Team: Analytics & Solutions / Media Strategy

Role Overview

We are looking for a Strategy Director with a strong analytics orientation, who can bridge the gap between advanced analytics (MMM, measurement) and real-world media decisions. This role is not about building models—it is about making models useful.

You will work at the intersection of: Marketing effectiveness (MMM, attribution, experimentation) Media strategy (planning, allocation, optimization) Client leadership (local + regional teams)

The core mandate

Translate analytics outputs into clear, actionable media recommendations that drive business outcomes.

Key Responsibilities

MMM Translation & Strategy Interpret MMM outputs (ROI curves, saturation, carryover, channel contributions)

Convert findings into

Budget allocation recommendations Channel mix strategies Flighting / phasing guidance Build “so what / now what” narratives for clients Analytics-led Media Strategy

• Partner with media teams to: Integrate MMM insights into planning cycles
• Drive data-backed decision frameworks Move teams from: reporting → insight → action

Client & Market Engagement

• Work closely with local market teams (APAC)
• Present complex analytics in simple, business-friendly language
• Act as a trusted advisor to clients on marketing effectiveness Cross-functional Collaboration Interface with: Data science / MMM teams Media planning & buying teams Product / platform teams
• Ensure alignment between: model outputs planning inputs execution realities Thought Leadership Build POVs on: Agile MMM Measurement evolution Media effectiveness frameworks
• Contribute to internal capability building and client conversations

What We’re Looking For

Experience 8–12+ years in: Media strategy (this is must)

Analytics consulting / marketing effectiveness

• Strong exposure to: MMM (interpretation, not necessarily modeling) Media planning across digital + offline Skillset
• Ability to translate data into decisions
• Strong storytelling + structuring skills Comfort with ambiguity and cross-market complexity
• Ability to influence senior stakeholders Mindset Strategic thinker with analytical rigor Not a data scientist, not a pure planner → hybrid profile Curious, structured, and outcome-driven Reference Profile (for recruiters)

Please look for profiles similar to: Marion Esperanza Magturo (Strategy Director, Spotify – Publicis)

Key traits to benchmark

Strategy-first mindset Strong media understanding Ability to work with analytics and translate to business impact Why this role matters As MMM and advanced analytics scale, the biggest gap is not modeling—it is decision translation.

This role is critical to ensuring

Analytics drives real business outcomes Media investments are continuously optimized Clients move from insight → action → impact