Digital Sr Specialist

Job description

Location

Buenos Aires, Argentina Working Pattern: Hybrid MAKE HISTORY WITH US At PMI, we’re transforming our business and building our future on smoke-free products. With transformation comes the opportunity to make a real impact. WHAT YOU’LL DO -Build, test, and launch B2C email campaigns and consumer journeys in Salesforce Marketing Cloud (SFMC).

• Create and maintain audience segments and data extensions; apply suppression logic, frequency governance, and consent preferences.
• Manage the CRM execution calendar, coordinating intake, approvals, timelines, and pre-send checks with stakeholders.
• Implement A/B testing and data tagging/UTMs; monitor performance and recommend optimization actions.
• Support automation using Journey Builder and apply AMPscript/SQL for personalization and data operations.
• Maintain platform hygiene, including role-based access, sender authentication, RMM, and data retention practices.
• Troubleshoot issues, manage tickets, and contribute to process improvements.
• Produce operational reports and partner with Analytics on KPI reviews and recommendations.
• Collaborate cross-functionally to ensure compliance, brand consistency, and consumer data protection. SKILLS & CAPABILITIES -Excellent written and verbal communication skills in English; Portuguese is an asset.
• Strong customer orientation.
• Strong organizational and problem-solving skills with attention to detail.
• Data-driven mindset; able to interpret performance metrics and translate them into actions.
• Hands-on experience with SFMC (Email Studio, Journey Builder, Content Builder).
• Automation Studio, AMPscript, SQL, and Contact Builder knowledge is a plus.
• Understanding of B2C CRM, consent management, and deliverability best practices.
• Proficiency with MS Office (Excel/PowerPoint); BI tools are a plus.

Preferred certifications

• Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud Developer.
• Commercial, Marketing, Digital Tools, and Project Management knowledge is a plus.

REWARDS & BENEFITS PMI offers a competitive compensation and benefits package, including hybrid work (2-3 days on-site per week), additional vacation days, caregiver leave, learning and development opportunities, mentoring programs, premium healthcare fully covered by the company, free parking, and more. APPLICATION PROCESS Application Review Talent Acquisition Interview Hiring Manager Interview Functional Assessment (if applicable) Hiring Decision Equal Opportunities

At PMI, we believe diverse perspectives make us stronger. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, valued, and empowered to succeed. We encourage applications from individuals of all backgrounds and provide reasonable accommodations throughout the recruitment process.