Brand Executive

Job description

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you.

Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand. your 'day to day' Identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal.

Developing and deploying a core brand creative idea and brand guidelines that ensure all activities and representations of the brand in market are consistent with the defined positioning/architecture.

Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, dynamic content, face-to-face, etc.) Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) Overseeing development and distribution of marketing materials Ensuring customer experience is in line with brand image and strategy Monitoring the effectiveness of marketing campaigns & tactics Responsible for maximizing the impact of campaigns

• Identifies target audience and analyzes their characteristics, behavior and media habits to decide how to best communicate with them
• Designs a media plan based on the company’s objectives
• Analyzes the effectiveness of the campaign and media investments.

Who we’re looking for

Academic Background: preferable Marketing/Management, Economics/Finance or Computer Science/Statistics/Math/Engineering Minimum 2 years of related experience in brand building, brand and campaign strategy. Excellent communication and Presentation skill, both in Bahasa and English Proven experience in collaboration and strategic thinking #Sampoerna