Customer Transformation & Innovation Manager

Job description

ROLE SUMMARY

Ø Core Responsibilities: digital excellence for LC brands Lead digital innovation projects to support LC products from planning and execution to management—ensuring timely, high-quality delivery and launch excellence. Ø Extended Scope: AI topic champion for whole BU Serve as an AI champion across franchises, supporting must-win ORBU brands in running lean, forward-looking AI pilots. Drive high-impact AI initiatives that enhance team and organizational effectiveness, ensuring seamless collaboration and execution from idea to impact.

ROLE RESPONSIBILITIES

• Focus on LC & BU-level AI initiatives, align with company digital strategy to ensure Go-to-market transformation/ digitalization and implement within BU.
• Focus on impact-driven, meaningful changes of Ways-of-working for field (embedding AI use cases).
• Support on BU strategy to go-to market model transforming through digitalization with necessary materials and measurement.
• Understand and apply the principles, practices, and ethics involved in developing effective digital programs cross functions in BU.
• Identify opportunities for synergies across business teams to gain maximum value from collective digital investment across TA. Gain alignment and buy in from business teams to execute on identified synergies.
• Help to build up digital capability platform to enable field to increase effectiveness.
• Implement plans with cross functional team. Partner with functions within and outside of BU and leverage company resources to ensure that in-market digital services and programs are effectively executed, consistent with standards and compliance requirements.
• Apply marketplace and competitive profiles, product profiles, market research, and detailed analyses to develop and enhance innovative multichannel marketing programs and strategies for assigned portfolio in Oncology BU Eco-System
• Develop digital operation plan and key initiated projects to support brand digital strategy
• Digital database collection, analysis and management
• Digital internal training and knowledge sharing

QUALIFICATIONS

AND REQUIREMENTS:

• 3 years+ Pharma or related industry Digital Marketing Management experience is preferred
• Sense of urgency, excellence of execution, savviness of AI
• Internet business industry experience is preferred
• Ability to communicate effectively in English and Chinese (Mandarin) languages
• Ability to manage multiple projects and timeframes in a complex organizational structure and multitask in
• Strong interpersonal, influence and communications skills
• Experience working with agencies/vendors
• A working understanding of marketing and campaign management solutions offerings
• Facilitation and skills in conveying best practice and learning
• Demonstrates business acumen and entrepreneurial spirit
• Acts decisively in complex and fast-moving environment
• Objective-oriented and result-driven mindset Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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