Sales Manager, Traditional On Trade

Job description

Key Responsibilities and Job-Related Characteristics

Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel. Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel in partnership with the Channel Manager. Proactively identify and capitalize on new business opportunities to enhance profitability and expand PR product penetration. Ensure all promotional agreements are properly reviewed, managed, and renewed in a timely manner.

Collaborate closely with the Marketing team to execute promotional initiatives, assess their effectiveness, and provide actionable improvement recommendations. Monitor and analyze market trends and competitor activities, delivering regular insights and performance reports. Secure, maximize, and continuously improve product display quality and brand visibility across all key signature outlets. Build and maintain strong, long-term customer relationships through professional service, positioning the company as a preferred business partner.

Ensure timely payment collection in line with channel requirements and company finance policies. Strategically manage product pricing to protect margins and support channel objectives.

Knowledge and Skills Requirements

Degree holder, with 5+ years relevant experience in trading field (alcoholic industry or FMCG is preferred) Former experience in traditional on-trade outlets is an advantage Dynamic, outgoing with good initiative and interpersonal skills Proactive, with self-motivated mindset to drive result and achieve target Good interpersonal, communication and negotiation skills

• Strong numeric sense with good analytical skills
• Proficient in both written and spoken English
• Proficient in MS Office (Excel, Word, Powerpoint) Willing to work late hours Job Posting End Date: Target Hire Date : 2026-09-01 Target End Date : 2026-09-30