Revenue Growth Management (RGM) Manager

Job description

KEY ACCOUNTABILITIES

• Pricing, Mix & Portfolio Architecture Design and maintain the pricing architecture (price ladders, tier gaps, price-pack architecture) across brands, SKUs, and channels.

Set and maintain pricing corridors that define the acceptable range for execution by the Commercial Finance Manager and Sales. Lead price elasticity and mix modeling to inform annual pricing decisions and NPD pricing.

Own SKU mix optimization

rationalize the portfolio through data-driven tail-cut and profitability analysis and prioritize SKUs by margin and strategic fit.

Own outlets optimization

identify and prioritize the highest-value outlets and channels for distribution, activation, and investment.

• Promotional & Trade Investment ROI Own the promotional ROI methodology: define the evaluation criteria before a mechanic runs, and lead the post-mortem after it closes. Define trade term structure and economics (discount tiers, rebate logic, payment terms) as the framework within which Commercial Finance negotiates. Provide final sign-off on any pricing, promotional, or trade term decision that falls outside published corridors or ROI thresholds.
• Business Partnering & Governance Act as the finance authority on pricing and promotional economics in commercial negotiations with Sales and Marketing leadership. Partner with the Commercial Finance Manager to ensure day-to-day decisions are executed within the RGM framework, resolving exceptions as they arise. Represent RGM in regional and Top Management performance reviews, presenting price realization, mix performance, and promo ROI results.
• RGM Planning, Projects & Transformation Build the annual RGM plan (price, mix, promotional investment priorities) as a core input to the wider commercial and budget planning cycle.

Lead cross-functional RGM projects and drive adoption of the pricing and promo evaluation framework across all channels.

Track and report core RGM KPIs

price realization vs. plan, share of promo spend evaluated against ROI criteria, and corridor adherence.

• Executive-Level Ad-hoc & Governance Other ad-hoc tasks related to Revenue Growth Management scope required by line manager or Top Management.

Education & Experience

Bachelor degree in Finance, Accountancy, Economics, or related field. Minimum of 6-10 years of mixing of Revenue Growth Management, Commercial Finance or Pricing experience in a corporate, international environment, preferably in FMCG/beverage with strong commercial exposure and direct ownership of pricing or RGM decisions.

Functional & Leadership Competencies

• Excellent leadership and communication skills, with the seniority to negotiate pricing and promotional decisions directly with Sales and Marketing leadership and present to Top Management (CODI)
• Strong analytical and financial modeling skills (price elasticity, mix, promo ROI) Commercial & business oriented, resilient, and comfortable defending pricing decisions under scrutiny Fluency in English and Vietnamese with clarity and structured communication style Planning & Organizing & Self-starter excellent capabilities Job Posting End Date: Target Hire Date : 2026-09-15 Target End Date :