Sr Director, Brand Strategy - PFG Manufacturing

Job description

We Deliver the Goods

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
• Growth opportunities performing essential work to support America’s food distribution system
• Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Purpose

The Sr Director, PFG Manufacturing Brand Strategy owns and is accountable for Manufacturing brand strategies, growth initiatives, and works with the Vice President of Sales to shape the Division’s commercial strategy. This role leads the development and execution of long-range brand strategies that support Manufacturing revenue, margin, customer growth, market expansion, and business performance objectives. The position partners with Sales, Operations, Finance, Marketing, and Manufacturing leadership to establish commercial priorities, align customer commitments with production capabilities, evaluate market opportunities, and drive strategies that strengthen customer relationships and profitable growth.

This role provides strategic direction, decision support through insights, and executive-level leadership to guide commercial planning, brand awareness, pricing strategy, demand planning, and long-term business performance.

Major Functional Responsibilities

• Leads the development and execution of brand strategies that support Manufacturing revenue, margin, customer growth, and market expansion objectives.
• Partners with Manufacturing, Operations, Finance, Marketing, and Sales leadership to align sales plans, customer commitments, pricing actions, and production capabilities.
• Analyzes market trends, customer needs, competitive activity, sales performance, and financial results to identify opportunities, risks, and recommended actions.
• Builds and maintains effective relationships with key customers and internal business partners to support customer retention, growth, and service execution
• Owns pricing governance, promotional strategy, contract opportunity evaluation, customer profitability planning, and revenue optimization initiatives for Manufacturing.
• Identifies new customer, channel, product, and market opportunities that support Manufacturing growth and business strategy.
• Provides direction, coaching, and support to assigned associates and cross-functional resources to ensure priorities, timelines, and deliverables are met.
• Leads executive-level business reviews by presenting commercial strategy, business performance insights, growth priorities, pricing decisions, and recommended actions that guide Manufacturing leadership planning.
• Establishes and monitors sales strategy initiatives, commercial KPIs, pricing performance, growth metrics, and corrective action plans to drive accountability for Manufacturing business results.
• Performs other duties as assigned