Organized Trade Go-To-Market Planning Analyst

Job description

Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Responsibilities

GTM Routing Optimization: Design and optimize Go-to-Market routing models to maximize customer-facing time, reduce travel time, and enhance field sales productivity.

Visit Frequency & Coverage Planning

Develop data-driven visit frequency models based on store potential (VPO), Perfect Store priorities, and commercial objectives.

Merchandising Supplier Management

Oversee outsourced merchandising operations, including monthly route deployment, supplier performance monitoring, and KPI governance.

GTM Performance Reporting

Manage GTM KPI reporting and performance tracking, enabling proactive decision-making and timely corrective actions.

Commercial Analytics & Productivity

Leverage data analytics to identify improvement opportunities, focusing on stales reduction, sales productivity, and operational efficiency.

Sales Planning & Target Allocation

Own the monthly route-level sales planning process, ensuring accurate target allocation, alignment with commercial objectives, and timely system deployment.

Commercial Data Management & Insights

Consolidate and harmonize commercial data across multiple business systems, ensuring data accuracy, reporting consistency, and actionable business insights.

Qualifications

Bachelor's degree in Business Administration, Engineering, Economics, Information Systems, or a related field. 4–5 years of experience in Go-To-Market, Sales Operations, Commercial Excellence, Business Analytics, or a similar commercial role. Good understanding of route-to-market principles, territory planning, sales performance management, and commercial KPIs. Strong analytical skills with experience in data automation, reporting, and consolidating data from multiple business systems.

Advanced Excel skills and familiarity with commercial systems such as SAP, Sales Force Automation (SFA), and territory planning tools. Experience with Power BI, SQL, or Python for data analysis, automation, and reporting is considered an advantage. Ability to manage cross-functional initiatives and work effectively with multiple stakeholders. Strong problem-solving, communication, and organizational skills, with attention to detail and a continuous improvement mindset.