Media Manager FOBO

Job description

Overview

Responsible for developing and driving media strategy across FOBO markets, with primary focus on Kazakhstan and Uzbekistan. Leads annual media planning, digital and SMM strategy, budget recommendations, media performance analysis and optimization across TV and digital channels. Ensures consistent PepsiCo planning and reporting standards, manages media agencies and tenders, and partners closely with brand teams and bottlers to improve media efficiency and deliver brand KPIs.

Responsibilities

Accountabilities Markets: Uzbekistan & Kazakhstan as a main focus, Belarus, Georgia, Azerbaijan & Armenia Media strategy development for category brands process ownership Leading the processes of preparation and analysis media environment, competitors & consumer trends for strategy planning FOBO brands Media market overview Competitive reports Consumers trends analysis Unifying planning approach for FOBO brands & reporting TV planning approach based on PepsiCo planning principals Digital planning approach based on PepsiCo planning principals SMM approach – delivering strategy & tactic recommendations Reporting: Weekly TV reports, PBA campaign level, budget control, Digital reports be-weekly basis, sector’s reporting Development of recommendations and media plans to achieve brand KPIs while improving efficiency Planning media support for all brands initiative

• Audit the quality placement in media channels Communications with bottler Agency management
• Audit the quality placement in media channels Qualifications Education and work experience:
• High education
• At least 5 years media experience in a FMGC-environment Knowledge and skills (functional):
• Media experience, knowledge of basis in marketing, communication, innovation, digital
• Strong project management and leadership competencies
• Selling & negotiation skills to drive projects inside the company (with bottler & internal marketing team)
• Digital expertise both in traditional digital planning & SMM Personal:
• Result driven, enthusiastic team player, ambitious and game – changer
• Real problem solver, methodical and systematic in approach, organized and down to earth.
• Ability to drive the agenda overcoming barriers inside and outside the company to achieve results using formal methods (constructive discussions based on figures and data) and informal (networking, influencing skills, collaborative approach with peers, partners)
• Excellent communicator, persuasive, able to operate at different levels inside the organization and with Agencies
• Able to see the big picture as well as drill into detals in case of necessity
• Solid knowledge of FMCG consumers and FMCG business partners