SodaStream: Social Lead Northern Europe

Job description

Overview

We are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets.Reporting into the Advocacy Lead Northern Europe, we are looking for a Social Lead to own and execute our organic social, creator and community activity across Northern Europe markets.

This is a highly hands-on role responsible for the end-to-end management of SodaStream’s organic social presence across the region — from planning and ideation through to briefing, content creation, publishing, community management and reporting. You will play a key role in building an engaged community around the brand, driving advocacy, word-of-mouth and culturally relevant conversations across platforms. You will also support the development of creator-led content and social-first creative designed for use and amplification across both organic and paid media channels.

Responsibilities

Organic Social Strategy & Community Management Own the end-to-end management of organic social channels across Northern Europe (e.g.

Instagram, TikTok, Meta)

• Develop channel-level social strategies, content calendars and platform plans, aligned to campaigns, launches and cultural moments
• Lead social content from ideation and briefing through to publishing, reporting and optimisation
• Create and edit social-first content where required, ensuring strong platform relevance and engagement
• Build and nurture an engaged community and top-fan ecosystem, driving advocacy, ratings/reviews, engagement and word-of-mouth
• Manage day-to-day community engagement, responding to trends, comments and conversations in a timely and on-brand way

Owned & Earned Social Media Ownership

• Own day-to-day creator gifting, seeding and relationship management across Northern Europe markets Brief and coordinate creators to deliver high-quality CGC for organic and paid media use
• Coordinate creator content delivery across agencies and partners, ensuring timely execution
• Support the Advocacy
• Lead on paid influencer campaigns and creator partnerships where required
• Partner with Brand
• Leads and Advocacy
• Lead to identify strong social-first and creator-led content opportunities for paid social campaigns
• Adapt and localise creator content across markets, working with Brand
• Leads on translations where needed TikTok Shop, Affiliates & Advocacy Operations Execute TikTok Shop activity, including creator coordination, product seeding and campaign support
• Manage influencer affiliate programmes, including links, codes and creator coordination
• Support execution of creator commerce initiatives across Northern Europe markets
• Coordinate with internal teams to ensure product availability and campaign readiness
• Track and report on social, creator, TikTok Shop and affiliate performance, identifying optimisation opportunities
• Support delivery of broader advocacy activity across campaigns and always-on initiatives Qualifications 4+ years’ experience in social, influencer or content roles; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories Native-level English proficiency required; additional Nordic, Dutch and/or French language skills are advantageous
• Strong understanding of TikTok, Instagram, Meta and platform behaviour Experience creating, editing or managing social-first content Experience working with creators, influencers and/or agencies
• Strong understanding of community management and engagement strategies
• Ability to manage multiple projects in a fast-paced environment Experience working across multiple markets or languages is a plus Passion for social media, content and digital culture Experience with TikTok Shop, affiliate platforms or creator tools beneficial