Director – Consumer & Commercial Strategy & Transformation, India

Job description

Overview

The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories. This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D and CFO.

Responsibilities

• Anchor Consumer-Led Growth Agenda
• Define priority demand spaces, cohorts, and consumption occasions for India OU Translate consumer insights into clear portfolio choices and growth strategies
• Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions
• Build Scalable Innovation Platforms Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)
• Develop structured pipelines across core, adjacent, and disruptive innovation
• Drive faster concept-to-market cycles with strong commercial viability
• Lead Consumer & Digital Transformation Define and drive digital consumer strategy aligned to enterprise growth priorities Leverage data, platforms, and new engagement models to enhance customer experience and business performance
• Drive Marketing & Commercial Excellence Co-lead transformation programs across marketing, digital commerce, and GTM Improve media efficiency, marketing ROI, and integrated execution Embed data-driven decision-making and agile ways of working across teams
• Enable Organization & Capability Transformation Champion adoption of new tools, platforms, and agile practices Build capabilities in: Consumer-centric thinking Insight-to-action translation Innovation and experimentation Foster a test-learn-scale culture across functions
• Ecosystem & Cross-Functional Leadership
• Act as a thought partner to category, brand, and transformation leaders
• Collaborate seamlessly with R&D, Supply, Sales, Finance, and Digital teams
• Manage external partners, consultants, and technology platforms to accelerate innovation and impact Qualifications 12–15 years of experience
• Strong background in strategy consulting or strategy & transformation roles within FMCG Experience in FMCG or broader consumer industries
• Strong grounding in Brand Marketing: Leading large-scale brand strategies Driving integrated campaigns Delivering brand equity and commercial outcomes Deep expertise in consumer insights - strategy - execution
• Demonstrated ability to build and scale innovation platforms (beyond launches) Preferred Experience across Foods & Beverages or multi-category portfolios Exposure to digital, data-led marketing, and consumer platforms
• Proven track record in cross-functional leadership in matrix organizations

Leadership Capabilities

• Strong strategic and analytical thinking with business acumen
• Ability to influence senior stakeholders across functions Excellence in communication, collaboration, and change management
• Proven ability to lead enterprise-wide transformation programs