AVP / VP - Segment

Job description

WHO WE ARE

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.

But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can.

Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here. This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager. Segment Management Why Join As a Segment Manager at OCBC, you'll have the opportunity to drive business growth and make a real impact on our customers' lives. You'll be responsible for developing and executing strategies that meet the unique needs of our customers, and working closely with cross-functional teams to bring these strategies to life.

If you're passionate about understanding customer needs and developing innovative solutions, this role is for you. How you succeed To succeed in this role, you'll need to have a deep understanding of our customers' needs and preferences. You'll work closely with our data analytics team to gain insights into customer behavior, and use these insights to develop targeted marketing campaigns and product offerings. You'll also need to collaborate with our sales and service teams to ensure that our customers receive a seamless and personalized experience.

What you do

• Develop and execute segment-specific strategies to drive business growth and customer engagement
• Analyze customer data and market trends to identify opportunities for growth and improvement
• Collaborate with cross-functional teams, including sales, service, and marketing, to develop and implement segment-specific initiatives
• Develop and manage segment-specific budgets and resource allocation plans
• Monitor and report on segment performance, and make recommendations for improvement Who you are - A degree in Marketing, Business, or a related field
• At least 5 years of experience in marketing, product management, or a related field
• Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams - A customer-centric approach, with a passion for understanding and meeting customer needs

Who

We Are

How? Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Your Opportunity Starts Here. What we offer Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values.

Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer

Competitive base salary. Community initiatives. Industry-leading learning and professional development opportunities.