Product Marketing Manager – Datacenter Power & Electrification

Job description

A unique opportunity to join a highly visible strategic marketing organization responsible for shaping onsemi's growth in next-generation power conversion markets. We are seeking a Product Marketing Manager (individual contributor) to drive market strategy, customer engagement, and technology positioning for power semiconductor solutions focused primarily on AI Datacenter Infrastructure, Power Supplies, Energy Storage, and Power Conversion systems, while also supporting selected Automotive Electrification applications.

This role sits at the intersection of engineering, product management, sales, and marketing, translating market requirements and system-level trends into technology roadmaps, product strategies, and customer engagement plans. The successful candidate will leverage deep knowledge of power electronics and semiconductor technologies to identify growth opportunities, drive new projects from business planning through product release, and help position onsemi as a leader in Silicon Carbide (SiC), and advanced power solutions.

Responsibilities

Market & Technology Leadership Serve as a subject matter expert for Datacenter Power, AI Infrastructure, Energy Storage, and Automotive Power Conversion systems (OBC/DCDC). Monitor and analyze market trends, competitive dynamics, emerging architectures, and customer requirements.

Identify strategic growth opportunities across

- AI Datacenters

• Power Supply Units (PSU)
• Energy Storage Systems (ESS)
• Automotive On-Board Chargers (OBC)
• High-Voltage DC-DC Converters Develop system-level understanding of customer challenges and technology transitions. Strategic Planning & Product Direction Translate market requirements into actionable product and technology roadmaps. Influence product definition through close collaboration with Product Management, Engineering, and Business Units.

Support business planning, TAM/SAM/SOM analysis, and long-term growth strategies. Present, propose, and actively drive new projects and business opportunities from concept through product release. Develop business cases and growth strategies for new opportunities. Work closely alongside Product Management, Engineering, Applications, Sales, and NPI teams to ensure successful execution and commercialization of new products.

Customer & Ecosystem Engagement Engage directly with strategic customers, partners, hyperscalers, OEMs, and system providers. Support customer architecture reviews and technical discussions. Gather Voice-of-Customer feedback and translate it into business and product requirements. Build relationships across the power electronics ecosystem to identify emerging opportunities. Technical Positioning & Content Development Translate technical capabilities into compelling customer value propositions.

Develop competitive positioning, market intelligence, and differentiation strategies.

Create technical collateral including

• White Papers
• Market Assessments
• System Architecture Guides
• Executive Presentations Support industry events, conferences, and customer workshops. Cross-Functional Leadership Partner with Sales, FAE, Product Management, Applications Engineering, and R&D teams worldwide. Deliver technical and market training to internal teams. Support executive reviews and strategic business planning activities.

Qualifications

Required BSEE, MSEE, or equivalent technical degree. 8+ years of experience in Technical Marketing, Applications Engineering, Product Marketing, Product Management, or related roles. Strong understanding of power electronics and power conversion architectures.

Experience with one or more semiconductor technologies

- Silicon Carbide (SiC) - Gallium Nitride (GaN) - Power MOSFETs / IGBTs - Power Discretes - Power Modules Knowledge of Datacenter Power architectures including PSU, IBC, BBU, PDU, and related infrastructure. Knowledge of Automotive Power Conversion systems including On-Board Chargers (OBC) and High-Voltage DC-DC converters. Strong business acumen with the ability to connect technology trends to market opportunities. Excellent presentation, communication, and executive-facing skills.

Ability to analyze market, technical, and financial data and develop strategic recommendations. Experience driving cross-functional projects from business planning through product introduction. Preferred MSEE or MBA. Experience in AI Datacenter Power Infrastructure. Experience in Energy Storage Systems (ESS) and Grid Infrastructure. Familiarity with semiconductor device physics and power semiconductor manufacturing technologies.

Experience authoring white papers, market studies, technical articles, or conference presentations. Travel Up to 10–15% travel, including customer visits, industry conferences, and internal strategy meetings globally.