Brand Manager

Job description

Job Description

Summary Do you want to shape how a brand grows, from strategy to launch to real impact for patients? Join Novartis as a Brand Manager and take ownership of brand strategy and execution. Working closely with local leadership, regional and global marketing, and Medical, you'll turn customer insights into plans that drive growth and make a difference in patients' lives. #LI-Hybrid

Major Accountabilities:

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans Lead Integrated Brand Team and Launch Team content, and drive excellent execution
• Develop compliant, high-impact promotional and omnichannel campaigns
• Own brand budgets, forecasts and marketing mix to maximise return on investment
• Gather market and customer insights to spot new growth opportunities
• Track brand performance and the external environment, and act quickly to stay on course
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment Requirements A university degree in life sciences, marketing, business or a related field At least
• 2 years of brand management or marketing experience in the pharmaceutical industry A strong understanding of pharma markets, customers and healthcare systems A proven track record of building and delivering brand strategies and plans
• Strong financial skills and experience managing budgets Confidence leading across functions and managing stakeholders in a matrix organisation A strategic, analytical and data-driven mindset Experience using digital and AI tools in your day-to-day work Skills Desired Asset Management, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Industry, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic Knowledge