Senior Brand Manager Renal

Job description

We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.

Responsibilities

Key Responsibilities

Develops brand strategy, promotional campaigns and tactical plans within marketing budgets.

• Prepares content of Integrated Brand Teams and Launch Teams
• Runs market research programs & market insights for responsible brand and monitors /anticipates market development Responsible for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)
• Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy
• Plan, and monitoring the execution of objectives.

Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results. Identifies area market insights and opportunity via customer interactions Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives Compliance with applicable policies, procedures, and other regulations Essential Requirements: Must meet the requirements for major, academic background and professional qualifications as specified in the filing regulationsOperations Management and Execution Project Management Cross Cultural Experience English Desirable Requirements: Ability to work and lead (a cross-functional team) in a matrix environment.

Able to understand changing dynamics of Pharmaceutical industry 3-4 years relevant experience