Sales Director - Central America -CAM

Job description

About Monster Energy

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way.

We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life

As Sales Director, Central America (CAM), you will serve as the senior commercial leader for the territory, owning the growth agenda and business performance across Guatemala, Honduras, El Salvador, and Belize . You will be accountable for delivering sustainable revenue growth, market share expansion, profitability, organizational capability, and execution excellence while leading a complex network of distributors, bottlers, customers, and cross-functional partners across the territory.

Acting as the General Manager of the business from a commercial perspective, you will balance growth, profitability, people development, and long-term market expansion to create sustainable value for the organization. The role serves as the primary business partner to the VP, LATAM Central, translating regional strategy into market execution and delivering sustainable business growth across the territory. This position serves as the critical link between local markets and global leadership, transforming market opportunities into business results while strengthening Monster Energy's competitive position.

The Impact You'll Make

COMMERCIAL LEADERSHIP, SALES GROWTH & MARKET EXECUTION: Lead the commercial agenda across Guatemala, Honduras, El Salvador, and Belize, delivering sustainable sales growth, market share gains, and profitable execution across all channels. Drive distribution expansion, execution excellence, customer development, and revenue acceleration initiatives. Establish clear performance expectations and execution standards across all markets.

Ensure superior in-store execution and marketplace presence to strengthen brand equity and competitive advantage. Lead commercial planning processes to consistently deliver or exceed business objectives.

MARKET STRATEGY & BUSINESS DEVELOPMENT

Develop and execute short and long-term growth strategies aligned with company objectives. Identify and unlock growth opportunities through channel expansion, route-to-market optimization, portfolio development, and evolving consumer trends. Evaluate competitive dynamics and emerging market opportunities to strengthen market position. Lead strategic initiatives that accelerate sustainable growth and long-term value creation.

DISTRIBUTOR & BOTTLER PARTNERSHIP MANAGEMENT

Build and lead strategic partnerships with distributors, bottlers, and key customers to accelerate growth and improve marketplace execution. Drive Joint Business Planning processes, commercial reviews, and capability-building initiatives. Ensure alignment between company priorities and partner execution plans. Establish a culture of accountability, collaboration, and continuous improvement across partner organizations.

P&L OWNERSHIP & FINANCIAL STEWARDSHIP

Lead annual operating plans, forecasts, business reviews, and resource allocation decisions. Identify opportunities to improve productivity, profitability, and return on investment. Balance short-term performance delivery with long-term strategic growth priorities.

MATRIX LEADERSHIP & CROSS-FUNCTIONAL ALIGNMENT

Lead and influence cross-functional teams across Sales, Marketing, Finance, Supply Chain, Insights, and Human Resources. Align organizational resources around strategic priorities and business objectives. Remove barriers to execution and foster collaboration across functions and markets. Ensure integrated business planning and coordinated execution throughout the territory.

PEOPLE LEADERSHIP & ORGANIZATIONAL DEVELOPMENT

Build, develop, and inspire a high-performing commercial organization. Drive talent development, succession planning, leadership coaching, and organizational capability building. Foster a culture of accountability, ownership, collaboration, and execution excellence. Ensure the organization has the talent, structure, and capabilities required to achieve future growth ambitions. Develop future leaders and create a strong succession pipeline across the territory.

MARKET PERFORMANCE, INSIGHTS & STRATEGIC INFLUENCE

(10%) Analyze sales performance, market share, competitive dynamics, and consumer trends while representing the territory with senior leadership to influence investment decisions, align corporate priorities, and strengthen market position.

INNOVATION & PORTFOLIO ACCELERATION

Lead portfolio expansion and innovation initiatives that support long-term growth objectives. Develop commercialization strategies and coordinate cross-functional execution plans. Drive successful market adoption of innovation platforms and new product launches. Identify opportunities to strengthen portfolio relevance and generate incremental revenue.

SUCCESS IN THIS ROLE WILL BE MEASURED BY

Net Sales Growth, Market Share Growth, Revenue Growth Management Performance, Distribution Expansion, Execution KPI Achievement, Profitability and Operating Income Delivery, Innovation Revenue Contribution, Distributor and Bottler Capability Development, Organizational Health and Talent Readiness, Sustainable Long-Term Business Growth.

Who You Are

Prefer a Bachelor's Degree in Business Administration, Economics, Marketing, Finance, or a related discipline. MBA or other advanced business degree preferred. Executive leadership, commercial leadership, or international business training is a plus.

Additional Experience

Desired: More than 10 years of experience in Sales Leadership, Commercial Management, or General Management within Fast Moving Consumer Goods (FMCG) or Beverage industries.

Desired: 10+ years of progressive commercial leadership experience within FMCG, Beverage, Consumer Goods, or similarly complex commercial organizations. 7+ years leading distributor, bottler, and strategic customer relationships across multiple markets. Demonstrated success delivering sustainable growth, profitability improvement, and market share expansion. Proven experience managing P&L responsibility and leading cross-functional business initiatives.

Experience operating successfully in emerging and economically complex markets. Strong track record of building high-performing teams and developing future leaders.

Computer Skills Desired

Computers Skills: Advanced Microsoft Excel and PowerPoint. Nielsen IQ (NIQ) or equivalent market intelligence platforms. Power BI or similar business intelligence tools. SAP or equivalent ERP systems. CRM and commercial performance management applications.

Preferred Certifications

Preferred but not required: MBA or equivalent graduate degree, Revenue Growth Management (RGM) certification, Strategic Leadership or Executive Leadership programs or Valid Passport and ability to travel internationally Additional Knowledge or Skills to be Successful in this role: Strong strategic thinking and business acumen. Exceptional leadership and influencing capabilities. Ability to lead through complexity and ambiguity.

Strong communication and stakeholder management skills. Fluency in English and Spanish preferred. Valid passport and ability to travel internationally.

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