Shopper Marketing Manager - On Premise Food

Job description

About Monster Energy

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way.

We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life

As Shopper Marketing Manager, you will be at the forefront of driving Monster Energy’s presence and performance at retail. You will partner closely with bottlers, key accounts, and the sales organization to develop disruptive shopper marketing strategies that strengthen customer relationships, accelerate brand growth, and create winning experiences where purchase decisions happen. Acting as the key marketing resource for the sales team, you will leverage deep shopper, customer, and category insights to deliver impactful activations that drive conversion, visibility, and velocity.

This role collaborates cross-functionally with Sales, E-commerce, Marketing, Revenue Growth Management, Category Management, and Shopper Insights teams to execute bold, consumer-centric programs that fuel business results and reinforce Monster’s challenger mindset.

The Impact You'll Make

Own commercial and bottler communication serving as the marketing expert. Work closely with the wider marketing team to ensure consistency across programming, assigned accounts and regions. Leverage retailer and brand strategies to new product launches, exclusive items, product re-launches, sampling programs, summer, winter programs, reattainment, price promotions and custom consumer promotions. Assist in the development of annual business plans using category, shopper, and retailer specific data.

Identify areas of opportunity, providing market insights, performance data metrics, strategic brands portfolios, translating national brand strategies, marketing plans and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control. Ensure all branding and logo use is in line with brand standards at all POS materials and in store-activations. Work with graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launches where applicable.

Lead consumer promotions, timely managing full process - planning, agency management, T&Cs (Terms and Conditions), prizes, fulfillment creative process, printing etc. Report post-promotional performance delivering actionable conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI (return on investment). Participate in regular shopper marketing and sales team meetings, conference calls providing strong leadership to shopper behavior-based decision making, adding value to current customer, shopper marketing processes.

Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digital team, sales and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as loyalty, digital offers, shopper media, etc.

Who You Are

Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or another related field.

Additional Experience

Desired: More than 5 years of experience in Traditional and omni Shopper Marketing, Key Account Sales, Wholesalers, Distributors, Field Marketing and Brand Management in the beverage, packaged goods industry.

Desired: Between 3-5 years of experience in Beverage market distribution system developing eCommerce plans Computer Skills Desired: Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).

Preferred Certifications

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