Director Product Marketing Manager

Job description

Influence content priorities and investment decisions across a broad set of products and solutions.

Analysis of Customer and Market Signals

Lead the evaluation of audience research, customer feedback, and market insights to identify practical scenarios and learning needs. Translate these insights into content recommendations and differentiated audience experiences. Value Prop Positioning, Messaging, Bill of Materials (BOM): Drive the development of compelling narratives, messaging, and customer stories that connect technical capabilities to real-world scenarios.

Align stakeholders on content priorities and develop integrated content, presentations, and demo plans.

Cross-Functional Orchestration

Develop partnerships and become a trusted advisor across Product Marketing, Skilling, Developer Relations, Engineering, Community, and Events. Lead cross-team initiatives to deliver technically accurate, high-quality content and consistent audience experiences.

Go-to-Market

Define the content strategy for the end-to-end customer journey before, during, and after flagship events. Partner across teams to deliver storytelling and learning experiences that extend customer engagement, adoption, and advocacy beyond the event itself. Define success criteria and performance metrics to assess content quality, learning, engagement, and business impact. Use performance data and audience feedback to share insights, proactively address gaps, and improve future flagship-event content.

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience. 8+ years experience in product marketing, content strategy or technical audience marketing, with demonstrated ownership of strategy and priorities across stakeholder groups.

Experience creating content for technical audiences, with the ability to understand their needs, address practical scenarios and partner effectively with subject-matter experts. Ability to build cross-functional partnerships, influence senior stakeholders and manage competing priorities. Ability to make complex technical topics clear and relevant while preserving technical depth using storytelling and communication skills.

Ability to use audience insights and performance data to inform marketing decisions and evaluate results. Experience leading content strategy for major technical events. Experience with customer storytelling, technical content quality and content that supports learning, engagement and adoption. Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation.