Growth Marketing Deputy Manager

Job description

Description and Requirements The Team You Will Join Joining Global Marketing & Communications (GMC) means contributing to the company’s customer-centric growth engine by helping customers live more confident futures. Whether driving external or internal marketing and communications, you’ll be fostering engagement and alignment with MetLife’s purpose and values that enable positive customer experiences. Become part of a dynamic team that harnesses an agile and data-driven approach across paid, owned, and earned channels to deliver meaningful and measurable outcomes for MetLife’s key stakeholders: associates, communities, customers, and shareholders.

The Opportunity At MetLife Turkey, we are looking for a Growth Marketing Deputy Manager to help accelerate our digital growth journey. This is a hands‑on, individual contributor role for an experienced growth marketer who enjoys owning initiatives, running experiments, and turning insights into tangible business results. In this role, you will play a key part in growing digital sales for Life, Personal Accident, Health, and BES products by improving acquisition performance, optimizing conversion funnels, and building smarter lifecycle journeys.

Guided by our purpose - always with you, building a more confident future - and our New Frontier strategy, you will work closely with cross‑functional teams to design, test, and scale impactful growth initiatives in a dynamic, data‑driven environment.

Key Responsibilities

Own and optimize digital acquisition initiatives across Google, Meta, and other relevant platforms, continuously improving performance and efficiency. Design and run CRO and experimentation activities, including A/B tests on landing pages, messaging, value propositions, and trust signals. Analyze end‑to‑end digital sales funnels, identify drop‑offs, and implement conversion improvements aligned with compliance requirements.

Build and manage remarketing and lifecycle journeys (email, SMS, WhatsApp) covering abandonment, follow‑ups, onboarding, activation, and cross‑sell opportunities. Track and interpret key growth KPIs such as CAC, CVR (lead‑to‑bind), ROAS, and drop‑off rates, and share insights with relevant stakeholders. Collaborate closely with Marketing, Product, IT, CX, Call Center, RevOps, Legal/Compliance, and Bancassurance teams to ensure smooth and consistent execution.

Required Qualifications

Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field. At least 6 years of experience in growth marketing, digital acquisition, performance marketing, or conversion optimization roles. Strong hands‑on experience with paid media, funnel optimization, analytics, and experimentation frameworks. Solid analytical skills with the ability to turn data into clear insights, hypotheses, and actionable recommendations.

A proactive, ownership‑driven mindset with strong collaboration and communication skills.

Preferred Qualifications

Experience in regulated industries such as insurance, banking, or financial services. Familiarity with SEO fundamentals, lifecycle marketing, CRM journeys, or assisted digital sales models. Curiosity, adaptability, and a strong experimentation mindset with a passion for continuous improvement.