Global Brand Experiences Manager, EMEA

Job description

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions of people around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connections make possible today - beyond the constraints of screens, the limits of distance, and even the rules of physics.

We are looking for a passionate, experienced, and detail-oriented Experiential Marketing Manager to support our event marketing efforts across EMEA. Events range from in-person, hybrid, and virtual; and the global audience includes Advertising, Policy, Consumer, Creator, and Developer for Industry thought leadership events, Meta hosted and owned large-scale Ad Industry experiential events, and virtual events of all sizes. and requires travel up to 50% of the time.

Responsibilities

Project manage and produce flawless virtual, hybrid, and in-person events across EMEA in close cooperation with external agencies and internal Meta stakeholders on time and within budget

• Manage and maintain relationships with the main internal Meta stakeholders in EMEA, including offering support for the Global Experiential and Industry Marketing team Work closely with the Global Experiential and Industry Marketing team's global and cross-functional counterparts to ensure cohesion and scalability for event messaging, campaigns, and product launches
• Create, strategize and evolve experiences that showcase emerging technologies, consistently enhancing programs, and proposing new event concepts and formats based on audience feedback and industry trends
• Source and manage suppliers, agencies, and platforms across EMEA to ensure compliance
• Work closely with the privacy and sourcing team for finance, procurement, and producing legal documents for events Travel globally as needed for site inspections and events

Qualifications

Approximately

• 10 years of relevant experience working in an event management role Experience across key audiences - brand, agency, consumers, creators, and developers
• Demonstrate project management, communication, stakeholder management, and decision-making skills
• Proven ability to work collaboratively and juggle competing priorities Expertise in delegate registration and CRM platforms such as SplashThat, RainFocus, and Salesforce Expertise on virtual event hosting platforms such as Zoom Demonstrable knowledge of EMEA-based regional and local nuances, and venues for in-person events B.A. or B.S. degree, or equivalent, in a related field
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) User of the Meta platform and its suite of apps and services
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Local EMEA language skills are desirable to support client and stakeholder engagement across the region