Head of Global Brand Experiences

Job description

Meta is seeking a Head of Global Brand Experiences to lead the strategy, development, and execution of large-scale experiential marketing programs that bring Meta's brand and product portfolio to life on a global stage. In this role, you will define the vision for how Meta shows up at flagship events, owned experiences, and cultural moments — spanning augmented and virtual reality showcases, consumer product launches, developer conferences, and partner activations.

You will set the strategic direction for a high-performing brand experiences function, partnering across marketing, communications, product, and business teams to create immersive, insight-driven experiences that deepen audience connection to Meta's platforms and technologies.

Responsibilities

• Define and drive the global brand experiences strategy, establishing a multi-year roadmap for how Meta's experiential marketing investments connect to brand and business objectives
• Lead the end-to-end development and execution of flagship owned events, major industry conferences, and cultural activations that showcase Meta's products and platforms at scale
• Develop frameworks and processes that enable cross-functional teams to rapidly scope, prioritize, and execute experiential programs aligned to shifting business priorities
• Partner with product marketing, communications, and creative teams to ensure brand experiences authentically reflect Meta's narrative and product innovation across AR, VR, and social platforms
• Build and manage relationships with senior internal stakeholders and external agency, production, and venue partners to deliver integrated, high-impact experiences
• Establish measurement standards and reporting frameworks to evaluate the effectiveness of experiential investments against brand health, audience engagement, and pipeline metrics Anticipate disruptions in the global events landscape and build contingency planning processes that maintain program continuity and organizational resilience
• Coach and develop team members and cross-functional partners on experiential strategy, creative development, and stakeholder communication
• Influence executive decision-making by translating experiential insights and audience data into clear strategic recommendations
• Identify emerging formats, technologies, and cultural moments that represent new opportunities for Meta to create differentiated brand experiences

Qualifications

• 12+ years of experience in experiential marketing, brand events, or integrated marketing with a focus on large-scale global programs
• 12+ years of experience leading cross-functional teams and managing complex, multi-stakeholder programs from strategy through execution Experience developing and owning a global experiential marketing strategy, including budget stewardship, agency management, and executive-level communication Experience establishing measurement frameworks to evaluate experiential program performance against brand and business outcomes Experience influencing senior leaders and building lasting cross-functional partnerships to align experiential investments with broader organizational priorities
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to bring clarity and structure to ambiguous, high-visibility programs in fast-moving organizational environments
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Track record of building and scaling an experiential marketing function, including team development, process design, and capability building Experience integrating digital and in-person experience formats to extend the reach and impact of brand activations across global audiences Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Experience marketing technology products or platforms, including consumer hardware, AR/VR devices, or developer-facing products, through experiential or event-based programs