Experiential Marketing Lead, Global Experiential and Industry Marketing

Job description

We're seeking a experienced experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing, and executing immersive physical and digital brand experiences across a multitude of audiences, including Consumer, Policy, Advertising, Small Business and Creators. As an Experiential Marketing Manager on the Global Experiences team, you will lead a strategy and execution supporting Meta's priorities with an understanding of established and emerging technologies and products.

This role will deliver experiences that drive engagement and showcase our brand and showcase our brand, innovative products and their capacity to connect people in meaningful ways. You will come to the table with established expertise in driving relevant experiences and partnerships, and has a background working in experiential marketing and strategy and demonstrated leadership skills and industry relationships.

Responsibilities

• Own and develop experiential marketing strategies for global events and activations, while delivering against key performance indicators with measurable results
• Lead and drive highly nuanced cross-functional projects, events and experiences
• Partner closely with production agencies, creative agencies and industry to bring strategic concepts to life Drive 360-degree experiential marketing strategies that align with Meta's priorities and goals
• Work with Decision Science team to define and report measurement metrics
• Manage marketing and experiential budget in close collaboration with finance and planning partners
• Lead long-range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget Position includes frequent travel, which can be up to 50%

Qualifications

• 10+ years of marketing experience, with a focus on experiential marketing and events
• Demonstrated experience producing successful large-scale events and experiential activations Experience developing and producing innovative hybrid, multi-channel experiences
• Proven experience aligning and driving cross-functional teams against goals and objectives
• Direct experience managing business-to-consumer or business-to-business experiential programs Experience presenting to and influencing executive stakeholders and experience interfacing with all levels across communications and presentations Problem solving skills, strategic-thinker and demonstrated leadership skills Experience in advertising, tech, marketing and media industry Network of agency, partner, and vendor relationships Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)