Marketing Manager, Wearables (South Korea)

Job description

We're hiring a Marketing Manager to lead wearables marketing in South Korea, owning market strategy, integrated GTM, and end-to-end creative + media leadership. This role will drive category narrative, launch excellence, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Comms and external agencies. The role will also own business health, tracking sales, leading indicators on brand health and performance, identifying risks, and escalating critical mitigations and decision asks to leadership.

Responsibilities

Set South Korea strategy for category leadership

Define multi-quarter market strategy (audiences, channel roles, investment priorities) and build culturally resonant narratives and use cases for South Korea Own GTM & launch leadership: Lead end-to-end GTM for launches and peak moments—planning, readiness, messaging alignment, cross-functional governance, and post-launch learning Creative ownership (strategy → execution): Establish creative strategy and messaging hierarchy; write strong briefs; lead creative development with external agencies/production partners; ensure high craft and effectiveness across channels Media ownership (planning → optimization): Own South Korea media strategy and budget allocation across the funnel; partner with media agency/internal teams to plan, launch, measure, and optimize against KPIs (including experimentation/test-and-learn)

Retail & partner amplification

Lead XFN with Retail to drive in-store excellence (demo strategy, merchandising, training inputs, retail events, retail measurement). Partner with Sales/Partnerships to develop co-marketing plans with key accounts (marketplaces, large-format retail, specialty electronics, operators as applicable), including partner toolkits and governance Business health & leadership escalation: Run operating rhythms (weekly checkpoints, monthly reviews, QBR inputs).

Monitor business health signals (readiness, partner execution, brand/demand performance, budget pacing), surface risks early, drive mitigation plans with owners/timelines, and escalate critical mitigations with crisp framing (impact, options, trade-offs, decision ask)

Budget & resource stewardship

Own planning, pacing, scenario modeling, and ROI-oriented prioritization across launches, always-on, retail, and partner programs

Qualifications

• 12+ years of experience in integrated marketing, GTM, product/category marketing, or brand/performance marketing (consumer tech/devices preferred)
• Proven ownership of market-level strategy and execution in South Korea
• Demonstrated ownership of media strategy and budget with performance management and optimization
• Strong creative strategy/briefing skills; track record leading creative and media agencies to high-quality outcomes
• Proven cross-functional leadership through influence (PMM/Product, Retail, Sales/Partnerships, Comms, Analytics) Experience communicating strategic recommendations to executive stakeholders and driving alignment on decisions with incomplete information Fluency in English and Korean is required as this role will collaborate with stakeholders internally and externally whose usual business language is English and Korean Experience with incrementality/brand lift testing and mixed-method measurement
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience with South Korea retail programs (in-store demos, merchandising, promoter training, retail events)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience leading partner GTM with major accounts (marketplaces, LFR, specialty, operators) and co-marketing governance Experience marketing hardware/devices (smart glasses, wearables, smartphones) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)