User Operation Expert

Job description

• 提频策略制定与执行 针对已过新手期的成熟用户，制定并执行提升下单频次和活跃度的策略，包括周期性促销、专属活动、个性化推荐等； 持续监测用户行为，优化活动内容与推送节奏，提升用户复购率和平台粘性。
• 留存与召回策略设计 针对活跃度下降或流失风险的用户，设计并执行定向优惠、唤回活动、流失预警等留存与召回策略； 建立用户流失预警机制，分析流失原因，推动用户回流和长期留存。
• 数据分析与效果评估 建立用户分层、行为、转化等核心指标体系，实时监控和归因分析运营效果； 定期输出策略执行、用户行为趋势、活动成效等分析报告，为策略优化提供数据支持。
• 跨部门协作与项目推动 协同产品、内容、设计、技术等团队，推动用户运营项目高效落地； 持续总结并沉淀标准化运营策略和方法论。
• Frequency-Boosting Strategy Development & Execution Develop and implement strategies to increase order frequency and engagement among post-onboarding exsiting users, including regular promotions, exclusive events, and personalized recommendations. Continuously monitor user behavior, optimize campaign content and timing to improve repurchase rate and user stickiness.
• Retention and Win-back Strategy Design Design and execute retention and win-back strategies for users showing signs of inactivity or churn, including targeted offers, reactivation campaigns, and churn warning systems. Establish churn warning mechanisms, analyze churn reasons, and drive user reactivation and long-term retention.
• Data Analysis and Performance Evaluation Build core metrics systems for user segmentation, behavior, and conversion, conduct real-time monitoring and attribution analysis. Regularly produce reports on strategy execution, user behavior trends, and campaign effectiveness to support strategy optimization.
• Cross-Functional Collaboration and Project Management Collaborate with product, content, design, and tech teams to drive efficient implementation of user operation projects. Continuously summarize and standardize operational strategies and methodologies.

学历要求

本科及以上学历，理工科、商科等相关专业优先；海内外名校毕业优先。

经验要求

5年以上互联网平台用户运营、增长、CRM等相关经验； 有电商、O2O、本地生活服务平台背景优先； 有海外互联网产品相关经验优先； 熟悉用户分层、生命周期管理，有系统的用户运营方法论。

专业技能

熟练使用数据分析工具，具备较强的数据敏感度和逻辑思维能力； 有丰富的用户分层、精准营销、A/B测试等实操经验； 具备较强的项目管理和跨团队沟通协作能力，结果导向，执行力强。 Educational Background Bachelor’s degree or above in engineering, business, or related fields; graduates from top-tier domestic or international universities preferred. Work Experience 5+ years of experience in user operations, growth, CRM, or related fields in internet platforms; Experience in e-commerce, O2O, or local service platforms is a plus; Overseas internet product experience preferred; Familiar with user segmentation and lifecycle management, with systematic user operation methodology.

Professional Skills

Proficient in data analysis tools, with strong data sensitivity and logical thinking; Hands-on experience in user segmentation, targeted marketing, and A/B testing; Strong project management and cross-functional communication skills, results-oriented with excellent execution capability.

在Keeta，有快速发展的业务，有更高更远的国际化视野， 有丰富的工作和生活体验，有志同道合的伙伴并肩前行， 你将不仅是见证者，更是参与者、创造者！ 你的每一步努力，都将为Keeta添上浓墨重彩的一笔； 你的每一个梦想，都将在这里生根发芽，绽放光彩！ Job Highlights

At Keeta, there is a rapidly growing business and a broader international perspective.

You will gain rich work and life experiences, alongside like-minded partners on this journey. You will not only be a witness but also a participant and creator! Every step you take will add a vibrant chapter to Keeta’s story; Every dream you have will take root and bloom here, shining brightly!