(Associate) Media Director

Job description

Job responsibilities Strategy & Budgeting

Design annual and campaign-level media plans for Skincare, Makeup, and Fragrance; dynamically manage budgets to hit Reach, SOV, Traffic, and Engagement KPIs; lead JBPs with Alibaba, ByteDance, Tencent, and RED for premium resources and first-mover innovations.

Full-Funnel Media

Run upper-funnel (Digital OOH, OTV/CTV, high-impact) to build luxury awareness; mid-funnel social/digital to drive engagement and traffic to offline counters, pop-ups, and e-commerce; dominate brand SOV and search visibility (XHS, WeChat, Baidu, Douyin) at launches and gifting seasons with strong ROI.

Collaboration & Governance

Amplify KOL/celebrity content via paid media; align with Trade Marketing for regional 360 events and with Performance Media for e-commerce synergy; oversee agency pitches, performance, and audits (viewability, brand safety, ad fraud). Profile Ideally, you would have 10+ years of total media management experience, with Solid working experience with high end fashion beauty as in-house or agency is mandatory. Must have led both Brand Media and Performance Media portfolios.

Hard Skills

Omni-Channel Acumen: Deep appreciation of omni-channel retail mechanics; proven ability to design O2O media campaigns that successfully drive offline counter traffic as well as online GMV.

Ad Tech & Platform Mastery

Expert knowledge of China’s digital media landscape, including Alibaba (Wanxiangtai/Databank), ByteDance (Ocean Engine/Yuntu), Tencent, Xiaohongshu, and Baidu.

Data Analytics & Financial Rigor

Exceptional analytical skills with strong command of attribution modeling, MMM (Marketing Mix Modeling), ROAS metrics, CAC optimization, and full-funnel measurement.

Luxury Sensitivity

Ability to maintain high visual and brand standards without sacrificing performance conversion efficacy.

Leadership & Communication

Strong leadership skills to manage multi-disciplinary teams and cross-agency partners. Fluent in written and spoken Mandarin and English.