PR& Communication / Senior PR & Communication Manager

Job description

Position CELINE, founded in 1945 by Céline Vipiana, is an iconic French Leather-Goods, Fashion & Couture House belonging to the LVMH Group. To have a chance to join CELINE, you must thrive as a team player in a fast-paced environment amongst passionate, agile, and authentic people. YOUR WORK ENVIRONMENT As PR Senior Manager, you will be part of the PR & Communication team whose key responsibilities are to increase awareness and desirability of CELINE by maximizing visibility across all touchpoint and channels including print, digital and social via media and PR activations.

Your principal mission will be to plan, propose and execute opportunities that will allow CELINE to attract and reach new audiences, drive traffic to boutiques and e-com, and continue to be the topic within the fashion community. This experience will enable you to work in the best-in-class luxury maison. It will also enable you to understand and learn how a 360 communication and media strategy is built and implemented in a global luxury brand.

You will have the opportunity to improve communication skills by working cross functionally within the company and with outside partners / vendors. Job responsibilities YOUR IMPACT PR & Communication

• Manage editorial activation for CELINE to increase visibility, awareness and desirability
• Implement integrated communication campaigns on key collections throughout the year
• Plan, negotiate and execute special features in the fashion media
• Plan, propose and organize press events – press re-see, press presentation, branding events in line with global projects
• Analyze and report editorial results
• Develop and build solid relationship with fashion editors, stylists, KOL, influencers, and tastemakers
• Arrange and host Press Trips for fashion shows
• Create press release and distribute to relevant media in alignment with HQ, follow up and negotiate to secure maximum editorial
• Seek for new partnership opportunities by being up to date on upcoming events, new culture, new service and nuances on social media
• Manage PR team and interns Media Strategy & Planning:
• Develop and implement holistic media strategies (paid, owned, earned) aligned with global objectives and brand positioning.
• Identify target audience segments and design media plans that effectively reach and engage high-net-worth individuals and luxury consumers.
• Evaluate and recommend optimal media channels, including but not limited to print (luxury publications), digital (premium websites, social media platforms, programmatic), out-of-home, and experiential.
• Stay abreast of emerging media trends, technologies, and competitive activities within the luxury sector.

Campaign Execution & Management

• Oversee the end-to-end execution of all media campaigns, ensuring timely launch, budget adherence, and alignment with brand guidelines.
• Manage relationships with media agencies, publishers, and platforms, negotiating favorable rates and securing prime placements.
• Coordinate with internal creative teams to ensure media assets are optimized for each channel and audience.
• Monitor campaign performance in real-time, making data-driven adjustments to maximize ROI and achieve KPIs.

Performance Analysis & Reporting

• Establish clear KPIs for all media initiatives and develop robust tracking and reporting mechanisms.
• Analyze campaign data, generate comprehensive performance reports, and present actionable insights to stakeholders.
• Provide strategic recommendations for future media investments based onperformance analysis and market intelligence.

Budget Management

• Develop and manage the annual media budget, ensuring efficient allocation of resources across various channels and campaigns.
• Track and reconcile media expenditures, maintaining accurate financial records.

Brand Guardianship

• Ensure all media placements reflect the prestige and exclusivity of CELINE.
• Maintain brand consistency in messaging, tone, and visual identity across all media touchpoints. VIP / Influence
• Discover, propose, connect with new and unique profiles that is most relevant for CELINE - Negotiate appearance and exposure opportunities featuring VIP and / or Influencers for events
• Manage and monitor social media content created by VIP and / or influencers
• Arrange for VIP dressing opportunities
• Develop relationship with VIP / Influencers

Gifting Profile SUCCESS FACTORS Education

• Business School, University or “equivalent experience” - Degree in Marketing and/or Communication is a plus Experience:
• Minimum 10 years of experience in fashion, music or art related communication and media
• Luxury Retail / Fashion experience is not mandatory but is a plus
• Knowledge and connection of fashion related interests such as music, art, culture, architect is a plus Competencies:
• Solid understanding of PR and Media activations
• Fashion, Art, Culture and Music savvy
• Demonstrates strong knowledge and curiosity to social and digital trends
• Curiosity to learn and eager to try new ideas
• Passion for fashion and other cultures
• Analytical and multitasking skills
• Result oriented, detail oriented and highly organized
• Excellent written and verbal communication skills
• Natural communicator and connector
• Ability to interact with all levels of the organization including senior leadership and retail associates

Team Player Languages

• Japanese and English