通路营销经理

Job description

Position MISSION STATEMENT

Drive continuous improvement in channel productivity and brand image through innovative marketing activations and promotions. To help sales teams & brand teams to achieve commercial objectives with sustainable growth models Work with Brand Marketing and Sales team to ensure excellent execution of channel activations. Drive continuous enhancement of consumer relations ahead of competition.

RESPONSIBILITIES

Business planning

• Define marketing activation plan based on consumer demand, brand direction and specific business requirements
• Own the development of channel strategy & produce tracking report/analysis as needed
• Work closely with Brand Marketing team and Sales team on execution to ensure commerciality and consumer relevance in all channel activations
• Acquire channel intelligence & insights through survey, analysis, regular catch-up & market visit BTL activations
• Ensure flawless execution of brand campaigns and channel activations
• Evaluate performance and results of campaigns to refine and improve ef-fectiveness of future campaigns both quantitatively and qualitatively
• Pro-actively assess any performance issues and develop solutions to address them
• Initiate and implement store specific marketing support based on business needs and resource availability
• Work cross-functionally in resolving issues related to channel develop-ment, trade communication, and customer service

System and Teamwork

• Work with Sales Planning, Market Intelligence, and other CE team members in developing systems/processes to track channel activation deployment & effectiveness
• Allocate projects & tasks among CE on-trade team members to best maximize efficiency
• Develop team members in terms of commercial acumen & also communication skills REQUIREMENTS: Holder of bachelor degree or above from a recognized tertiary institute. Sommelier or wine-making training is preferred. Fluent in spoken & written Mandarin & English.

Relevant local dialect is a plus. Minimum 5 years’ experience on Wine & Spirits business, or from related sector. Direct wine sales and/or production experience from a local or international brand, or distribution company is a plus. Hypermarket and hotel sales, marketing or communication experience is preferred. Solid public training/speaking and seminar delivery experience. Wine-making or sommelier training program design & delivery.

Excellent presentation & public speaking skill. Excellent social etiquette. Good listening and communication skill. Good networking capability to influence purchase decisions. Good time & project management ability. Excellent wines and spirits knowledge (cognac, whisky, champagne, red wine, etc). Appreciation of high quality lifestyle and culture. Hig.hly motivated individual, energetic, enthusiastic and team oriented. Able to work independently and as a team.

Able to plan, organize & coordinate programs with various complexities. Customer and result oriented. Cross-culturally sensitive. Self starter with great sense of self-initiative. Strong adaptability for growth and changes. Outgoing, comfortable in bar/nightclub drinking environment. Able to travel intensively.