Director, Global Consumer Marketing

Job description

Position You’re sooo Benefit! Are you a passionate brand builder with a knack for crafting innovative global vision and go-to-market strategies for a trailblazing brand like Benefit Cosmetics? If you say, heck yeah… then we want YOU! The Director – Global Consumer Marketing will architect and lead all global integrated marketing campaigns to ultimately fuel Benefit’s brand affinity, bring the brand in the heart of cultural conversations, and deliver measurable business impact.

This is a highly visible leadership role responsible for shaping how the brand shows up – from product launches to always-on storytelling – ensuring every touchpoint is cohesive, compelling, and rooted in culture. You will partner cross-functionally and with global stakeholders to bring bold, multichannel campaign to life across multiple geographies across the world.

Job responsibilities What You’ll Do

Own the integrated global consumer marketing vision and calendar – ensuring that the Global Marketing Team designs culturally resonant global campaigns that drive brand desirability and engagement for each campaign individually, and as a total brand in the eyes of consumers.

• Ensure all end ‑ to ‑ end go ‑ to ‑ market strategies and executions for product launches and always ‑ on initiatives have seamless integration across PR, Influencer, Social, Community, Partnerships, DTC, Creative, and Retail Marketing
• Own and optimize the consumer marketing budget, allocating resources strategically to maximize ROI and business impact
• Lead the Global Events team in evolving and optimizing the effectiveness of global programs to effectively drive cultural conversations and sales.
• Drive marketing innovation across emerging platforms, technologies, and formats, keeping the brand at the forefront of culture and consumer attention
• Ensure brand consistency at scale, balancing global standards with local relevance across diverse markets
• Own the relationships across cross-functional leaders and local marketing leaders – ensuring everyone has a holistic view of the global marketing strategies and programs, and local teams deliver high-impact 360° campaigns that ladder up to the overall brand strategies.

Own & present overall consumer marketing strategic plans, campaign performance, and insights to senior leadership.

• Build, lead, and inspire a high ‑ performing marketing team of 5-10 people, fostering a culture of innovation, accountability, and continuous growth Profile Qualifications: 10+ years of experience in Global consumer marketing, brand management, or integrated marketing, ideally within beauty, lifestyle, or high-growth consumer brands that are highly active in social media
• Proven ability to brief, build, deploy, and execute global go-to-market strategies from launch to sustain of a product innovation Deep understanding of modern consumer behavior, including the role of community, conversation, and culture in brand building Demostrated success leading global integrated 360* campaigns across social, digital, retail, experiential, PR channels Experience navigating complex, cross-functional environments and managing multiple high-priority initiatives simultaneously Thrives in fast paced, agile, solutions-oriented mindset with bias to action
• Strong strategic acumen with the ability to translate vision into clear, executable plans for all cross-functional partners and markets Highly data-driven, with a passion for insights, performance marketing, and continuous optimization Exceptional leadership and collaboration skills, with the ability to influence at all levels of the organization Highly organized with strong project management skills and attention to detail
• Proven experience in building and managing high-performance teams Passionate about beauty, fashion, and all things Social Media especially TikTok.

Additional information Schedule

Hybrid - requires onsite presence 3x per week at Benefit HQ The target salary range for this position in California is $200,000 – 250,000 annually. The actual salary offered is based on market location and will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.

This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.

Contract type

Permanent Job Career development Schedule: Hybrid - requires onsite presence 3x per week at Benefit HQ The target salary range for this position in California is $200,000 – 250,000 annually.

Permanent Job