Assistant Digital Marketing Manager – TAG Heuer

Job description

Position MISSION STATEMENT Based on confirmed brand strategy to formulate and execute digital related marketing plan, campaigns, PR activities and etc. to better deliver brand image and spirit of TAG Heuer.

MAIN RESPONSIBILITIES

• Actively monitor emerging trends and technologies on the market, always keep ahead of competition in digital field in order to well show the brand’s image and catch more young generation potential clients.
• Drive the development & execution of yearly digital marketing calendar & special projects under supervision of line manager, to fulfill the needs of both branding & commercial purpose
• Brand content adaptation (HQ assets) and local brand content development with HQ guidelines. Be the gatekeeper for content quality and delivery of all brand PR & digital communication platforms
• To work closely with social / media / KOL agency on digital campaign, initiate concept and drive execution
• To provide solid support for PR, Trade Marketing & E-Commerce events and campaigns when digital experiences are required
• Actively identify and maintain strong relationships with target celebrities, KOLs, social media and right digital vehicles
• Take lead of the brand KOS program and social UGC program to guarantee consistent content delivery on social networks. Evaluate the KOS media investment and optimize the media plan.
• To provide weekly/ monthly reports and Competitor analysis reports etc.
• To assist in budget planning and monitor the expenses according to the Company guidelines

Operation and System management

• Group admin and Finance PO system update - HQ media THePlan system update
• Social listening tool management
• Social KOS backend QUALIFICATION, EXPERIENCE & SKILLS REQUIRED Education : University Graduate or above Language : Fluent in spoken and written English & Mandarin Professional experience & know how:
• 5-7 years of professional experience (out of which 5 years in the marketing functions, especially digital & PR) within watch & jewelry, sports industry
• Deep understanding of digital marketing trends, consumer insights, social media landscapes in luxury industry.
• High standards of creative approach/craft and good esthetics of luxury content.
• Good data analysis skills to evaluate social & media performance.

Technical & management skills

• Great time management, organization and project management skills.
• Outstanding presentation skills, interpersonal & social skills.
• Solid skills of office core software.

Personal & Interpersonal skills

• Passionate & straightforward, energetic, confident, creative & innovative.
• Aggressive, independent, Self-motivated & highly proactive.
• Productive quick learner and actioner.
• Result & customer oriented with strong business sense.
• Good at working in a fast moving, high pressure and dynamic setting.
• Good team player, excellent communication, interpersonal, organization and negotiation skills.