Director, Consumer Insights - Taste Elevation

Job description

Strategic

Be a key strategic business partner & thought leader to the BU Marketing team. Leverage your understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward Analytical: Crucial analytic experience to understand both how to create appropriate analytic plans/models for the business and how to apply them strategically to different business scenarios. Ability to see through data and recognize patterns to inform brand actions better Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams.

Impactful

Drive the "so-what's" by making actionable recommendations routed in deep understanding of marketing, business and consumer Flexible: Be adaptable and creative to adjust to changing priorities and business challenges. Tackle ambiguity, while showing strong drive for results and project leadership skills Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization * Self-motivated: Juggle multiple workstreams & competing priorities, and distill a plan that can be implemented for the team

Collaborator: Team player, works well in a fast-paced, entrepreneurial environment Coach & People Leader: Drive to share knowledge and develop a high-performing team Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results Influence: Ability to influence at senior levels of an organization and drive impact.

Key responsibilities Key Point of Contact for Business Unit - key lead to unlock strategic initiatives across platform Unearth genuine consumer insights / pain points across platform and help identify growth opportunities for brands that help improve our long-term equity & innovation efforts Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products

• Develop and lead holistic, comprehensive research plans across key Ps of marketing (Communication test, Product/Claim tests, Packaging tests et al for both existing products and new products)
• Help shape the 3-year Growth Strategy and assist teams in pulling through to brand's annual marketing plans, including strategy, creative development and optimization
• Evaluate sales impact of campaigns and help optimize media and channel mix to improve efficiency, effectiveness and ROI Drive Enterprise Transformation Agenda - Help develop consumer insights best practices and center of excellence initiatives
• Develop the 2 direct reports of this role and coach them to drive the junior talent with the right skills and behaviors throughout the BU Qualifications Advanced Degree preferred; 10-15 years in strategic insights/consumer research role A minimum ten (10+) years of solid Market Research / Insights experience is required - experience working across a portfolio of products highly preferred Leadership credentials in driving vision - prior people management experience required
• Proficiency with different qualitative & quantitative research tools across advertising, innovation, & syndicated services
• Proven ability to distill insights and drive impact into an organization - bringing the consumer to forefront High level of tolerance for working in ambiguity, managing change and driving change management/transformation Experience and comfort in POS (Nielsen/Circana), Panel, and social listening is required High level of experience and comfort in analytical tools (e.g.

MTA, Mix, Conjoint, etc) is required Proficient at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite