Vice President, Brand Management, Chase for Business

Job description

As Vice President of Brand Management for Chase for Business, you’ll lead the strategy and execution that shapes how millions of small businesses experience and perceive our brand. This is a high-visibility opportunity for a marketer who can pair standout creative campaign management with rigorous performance measurement—building marquee, paid media campaigns that strengthen brand equity and drive measurable business growth.

You’ll partner closely with cross-functional stakeholders and internal and external agencies to create breakthrough work—from insight to idea to execution—overseeing creative across paid channels and amplifying impact through owned channels. If you are a dynamic leader with a passion for advertising and a keen eye for industry trends, we invite you to join our team and help shape the future of Chase for Business.

Job responsibilities Continuously steward the brand

help set and strategically evolve brand strategy for Chase for Business, helping define the positioning, messaging and guidelines that shape the brand.

Lead marquee paid creative end-to-end

drive paid creative strategy and development from concept to launch across brand-building and action-driving campaigns, ensuring creative excellence across formats and platforms (video, social, digital, audio, OOH).

Oversee the creative lifecycle and delivery engine

guide brief development and lead concepting, creative testing/optimization, production, and trafficking to ensure quality, consistency, and on-time, on-budget execution. Guide talent integration decisions for fit, relevance, and performance.

Shape media channel strategy

collaborate with media partners to optimize channel mix, targeting, and spend. Drive innovation via new channels and emerging platform opportunities.

Steward budget, controls, and ROI

own the brand budget, ensure compliance with finance and legal policies, identify efficiencies, and establish KPIs to link creative/media investments to measurable impact.

Lead agency and partner relationships

build strong cross-functional and external relationships (brand, media, insights, talent, analytics, legal/compliance, agencies).

Stay ahead of trends—and inspire the team

maintain a sharp view of industry and competitive landscape, while coaching and developing junior team members to raise the bar.

Required qualifications, capabilities and skills

Minimum 8 years in advertising, media, or brand marketing. Self-starter with a track record translating high-level objectives into actionable campaigns. Strong project and timeline management to deliver campaigns efficiently and on time. 360 campaign production experience, including asset trafficking proficiency. Proven budget management and financial oversight skills. Demonstrated ability to innovate across creative, media strategy, and campaign execution.

Exceptional collaboration and stakeholder management, navigating diverse viewpoints and building strong relationships. Willingness to travel up to 20%, including occasional nights or weekends for production shoots.

Preferred qualifications, capabilities and skills

Adaptability to changing priorities and responsibilities. Ability to balance strategic vision with meticulous attention to execution details. Commitment to mentoring and developing junior team members.