Digital Optimisation Executive - size?

Job description

Title

Digital Optimisation Executive - International

Role Purpose

The purpose of this role is to support the Digital Content Manager / Lead and wider teams in delivering best-in-class digital customer journeys across our International markets, including Spain, France, Germany, Italy and the Netherlands . Taking a data-first and customer-focused approach, you will support the day-to-day management and optimisation of content across our international websites, ensuring each market delivers a relevant, engaging and commercially effective customer experience.

Working closely with teams across Digital, Trade, Marketing, Creative, Merchandising and Development, you will help execute campaigns, site improvements and ongoing optimisations that drive engagement, conversion and sales growth across our international estate.

Key Responsibilities

International Content & Trading Support the day-to-day content management and optimisation of our International websites across Spain, France, Germany, Italy and the Netherlands , ensuring a consistent and high-quality customer experience. Develop an understanding of the differences between our international markets, using performance, customer behaviour and trading priorities to help ensure content is relevant to each local audience.

Coordinate and execute international campaigns, launches, landing pages and brand pages accurately and on time. Work closely with Trade, Marketing and Merchandising teams to understand individual market priorities and ensure content activity supports wider commercial plans. Identify and suggest opportunities across our international markets to improve engagement, product discovery, conversion and sales. Content & Customer Experience Support the delivery of creative across the digital content estate, from brief through to execution, ensuring a consistently high-quality e-commerce experience.

Ensure brand guidelines and creative consistency are maintained across international sites, channels and devices. Monitor customer journeys from marketing touchpoints through to purchase, identifying potential friction points and supporting actions to improve the experience. Work with wider teams to implement site improvements that support conversion across customer journeys, devices and purchasing funnels. Ensure landing pages, brand pages and campaign content are maintained, accurate and regularly optimised in line with trading priorities.

Work alongside Development and Support teams to raise and resolve site issues that impact the customer experience. Data & Optimisation Take a data-first approach to content management, using customer and site performance data to help inform decisions and identify opportunities. Regularly review key site metrics including engagement, conversion rate, product views and journey performance, recommending actions where improvements can be made.

Support A/B testing activity by identifying potential opportunities and working with the relevant teams to implement and review tests. Continually look for opportunities to improve key KPIs and the overall digital customer experience. Carry out regular competitor and market reviews to identify relevant content, UX and e-commerce trends that could benefit our international sites. Collaboration & Development Build strong working relationships across the business, including with Creative, Digital Merchandising, Marketing, Trade, Retail, Buying, Product and Development teams.

Work with Marketing and Creative teams to ensure digital requirements are clearly communicated and effectively executed across international markets. Support the wider Digital Content team in continually improving processes and ways of working across multiple websites and markets. Take ownership of your own development, building knowledge across international e-commerce, digital content, trading and customer experience.

Support the wider team during key campaigns, launches and peak trading periods.

Skills & Behaviours Analysing

Comfortable working with data and using insights to support decisions and recommendations.

Planning and organising

Able to manage multiple campaigns, deadlines and market requirements effectively.

Delivering results

Commercially aware, with an understanding of how digital content can contribute to sales and conversion.

Persuading and influencing

Confident communicating ideas, recommendations and customer insights to stakeholders.

Learning and researching

Curious about customer behaviour, international markets, competitors and emerging e-commerce trends.

Adapting and responding to change

Comfortable working in a fast-moving digital and retail environment.

Working with people

Collaborative and confident building relationships with different teams and disciplines.

Achieving personal goals and objectives

Proactive, accountable and comfortable taking ownership of your workload.

Experience & Skills

Essential Experience working within e-commerce, digital content, digital trading or a related digital role . Good analytical skills and an interest in using data to inform decisions. An understanding of e-commerce customer journeys and the role content plays in supporting engagement and conversion. Strong attention to detail. Excellent written and verbal communication skills. Proactive, organised and able to use initiative.

Ability to manage multiple priorities within a fast-moving environment. Ability to work effectively as part of a collaborative team. Preferred Experience working across international or multi-market e-commerce websites . Experience using Google Analytics and Contentsquare . Shopify experience. Experience working with localisation or international content workflows. Bilingual or multilingual capability would be advantageous.